Digital Marketing Team Lead

Job Description:

Key Responsibilities

• Check in with every team member, every day. Catch problems early and clear blockers fast.
• Set clear KRAs and KPIs for each role, explain them simply, and make sure everyone can repeat back what they're accountable for.
• Review KRA/KPI progress weekly or bi-weekly and course-correct when someone's off track.
• Plan, prioritise and drive campaigns across SEO, paid ads, social, content and email.
• Be the bridge between the team and management. Pass things down clearly, bring feedback and blockers back up.
• Make sure content, ad copy and campaigns are built on facts, not assumptions. Loop in Product whenever needed.
• Track and report performance (traffic, leads, conversions, ROI, spend) to leadership on schedule.
• Guide and upskill the team. Spot training gaps and close them.
• Own the digital marketing budget and manage vendor/agency relationships.

Requirements

• Real understanding of accounting, GST & basic finance, or a background in that field (Must)
• 5+ years in digital marketing, including 3+ years leading or coordinating a team.
• Solid hands-on experience with SEO, paid ads (Google/Meta), social, content and email marketing.
• Comfortable setting KRAs, KPIs or OKRs and holding people accountable without micromanaging.
• Strong daily communication. Someone who can run a check-in that actually unblocks people, not just collect status updates.
• Data-driven. Comfortable reading dashboards and using numbers to make calls.
• Has worked closely with product or sales teams before to keep marketing content accurate.