Digital Marketing Team Lead

Role Description The Digital Marketing Lead is a full-time, on-site role based in Tambaram. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels including search, social media, and email to drive brand awareness, engagement, and conversions. Day-to-day tasks include developing and managing social media calendars, overseeing paid and organic lead generation campaigns, and monitoring web analytics to improve performance. The Digital Marketing Manager will collaborate with internal teams to align messaging, manage budgets, prepare performance reports, and recommend data-driven strategies. This role also involves staying current with industry trends, tools, and best practices to ensure campaigns follow ethical and effective digital marketing standards.

Qualifications

• Strong skills in Digital Marketing and Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing, including content planning, audience engagement, and platform-specific optimization.
• Experience in Lead Generation, with the ability to design and manage campaigns that drive qualified inquiries and conversions.
• Competence in Web Analytics, using tools such as Google Analytics or similar platforms to track, measure, and optimize campaign performance.
• Relevant bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.
• Ability to interpret data and translate insights into clear recommendations and actions.
• Strong communication, collaboration, and organizational skills, with the capacity to manage multiple projects and deadlines.
• Familiarity with SEO/SEM, marketing automation tools, and CRM platforms is an advantage.
• Demonstrated experience in an agency or fast-paced marketing environment is preferred.