Digital Marketing Strategist

We are looking for a creative, analytical, and results-driven Digital Marketing Strategist to develop and execute effective digital marketing strategies that drive brand awareness, generate quality leads, and accelerate business growth.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Manage SEO strategies, keyword research, website optimization, and organic traffic growth.
• Develop social media strategies to improve brand visibility, engagement, and audience growth.
• Collaborate with content, design, and sales teams to create compelling marketing campaigns.
• Analyze campaign performance using Google Analytics 4, Google Search Console, and advertising dashboards.
• Monitor KPIs, conversion rates, cost per lead (CPL), return on ad spend (ROAS), and overall campaign ROI.
• Identify market trends, competitor strategies, and new opportunities for growth.
• Develop lead generation, conversion optimization, and customer acquisition strategies.
• Prepare regular performance reports and recommend data-driven improvements.

What We're Looking For

• A strategic thinker with a performance-driven mindset.
• Someone who combines creativity with data-driven decision-making.
• A proactive professional who stays updated with the latest digital marketing trends.
• A team player who takes ownership of campaigns and focuses on continuous improvement.