Digital Marketing Specialist

Digital Marketing Specialist

We are looking for a creative, data-driven Digital Marketing Specialist who can plan and execute digital marketing initiatives across social media, paid advertising, SEO, and content.

The ideal candidate should be comfortable balancing creative content development with performance-focused marketing and should have a strong understanding of how different digital channels work together to drive brand awareness, engagement, leads, and conversions.

Key Responsibilities

Social Media Marketing (SMM)

• Ideate creative and engaging content ideas aligned with the brand's objectives and target audience.
• Prepare and manage monthly/weekly social media content calendars.
• Create concepts for posts, reels, stories, campaigns, and other social media formats.
• Coordinate with designers and other team members to ensure timely content execution.
• Track engagement and identify opportunities to improve social media performance.

Performance Marketing

• Plan, set up, manage, and optimize paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
• Understand campaign objectives, audience targeting, retargeting, budgeting, bidding, and conversion tracking.
• Monitor important metrics such as CTR, CPC, CPL, CPA, ROAS, and conversions.
• Continuously test creatives, audiences, keywords, and campaign strategies to improve performance.
• Prepare performance reports and provide actionable recommendations.

Search Engine Optimization (SEO)

• Have a strong understanding of on-page and off-page SEO fundamentals.
• Conduct basic keyword research and optimize website content for relevant search terms.
• Work on meta titles, meta descriptions, headings, internal linking, image optimization, and other on-page SEO elements.
• Understand backlink-building and other off-page SEO techniques.
• Monitor basic website and keyword performance and identify opportunities for improvement.

Copywriting & Content

• Write clear, engaging, and persuasive copy for social media posts, advertisements, websites, landing pages, and marketing campaigns.
• Adapt the tone and messaging based on the platform and target audience.
• Create compelling headlines, captions, calls-to-action, and ad copy.
• Ensure all marketing communication is grammatically accurate, engaging, and aligned with the brand voice.

Required Skills

• Strong knowledge of Social Media Marketing and content planning.
• Hands-on understanding of Meta Ads Manager and Google Ads.
• Good understanding of on-page and off-page SEO.
• Strong copywriting and communication skills.
• Creative thinking with the ability to generate fresh content and campaign ideas.
• Basic understanding of digital marketing analytics and performance metrics.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Attention to detail and a results-oriented mindset.

Preferred Skills

• Familiarity with Google Analytics and Google Search Console.
• Basic understanding of Canva or other creative/design tools.
• Experience with lead-generation and conversion-focused campaigns.
• Knowledge of current social media trends, content formats, and digital marketing best practices.

Ideal Candidate

• We are looking for someone who is creative, proactive, analytical, and eager to experiment. You should be equally comfortable brainstorming a social media campaign, writing compelling ad copy, optimizing a Google or Meta campaign, and reviewing digital performance to understand what can be improved.