Digital Marketing Specialist

Job Summary

Brand & Social Media Marketing will lead the planning and execution of integrated brand and marketing initiatives for Adani OneApp. The role will be responsible for driving brand visibility, customer engagement, and overall business growth through strategic management of digital, social, influencer, content, and offline marketing initiatives. The incumbent will work closely with internal stakeholders, external agencies, media partners, and influencers to deliver impactful campaigns aligned with business objectives.

Key Responsibilities

1. Brand Strategy & Management

• Lead the development and execution of brand marketing strategies that strengthen Adani OneApp's market presence and brand equity
• Ensure consistent brand positioning and communication across all marketing channels and customer touchpoints
• Drive the creation of compelling brand campaigns in collaboration with creative and content teams
• Establish governance processes to ensure brand guideline adherence across internal and partner-led marketing activities
• Evaluate market trends and consumer insights to inform brand strategy and campaign development

2. Social Media & Content Management

• Own the overall social media strategy and content direction across all key platforms
• Lead the development of monthly, quarterly, and annual content roadmaps aligned with brand and business objectives
• Drive audience growth, engagement, and brand affinity through data-led content planning and optimisation
• Monitor platform trends and recommend innovative content formats and engagement approaches
• Track and analyse social performance metrics, providing actionable recommendations to improve effectiveness

3. Influencer Marketing

• Develop and execute influencer marketing strategies that support brand and campaign objectives
• Identify, evaluate, negotiate, and manage influencer and creator partnerships
• Lead end-to-end influencer campaign execution, including briefing, content approvals, reporting, and performance evaluation
• Establish measurement frameworks to assess influencer effectiveness and return on investment

4. Offline Marketing & ATL/BTL Campaigns

• Lead planning and execution of ATL, BTL, and OOH marketing initiatives to drive brand visibility and customer engagement
• Work with agencies, media partners, and vendors to deliver integrated offline marketing programmes
• Evaluate campaign effectiveness and recommend optimisation opportunities for future initiatives
• Manage campaign timelines, budgets, and stakeholder alignment across offline marketing activities

5. Integrated Campaign Management

• Own end-to-end delivery of integrated marketing campaigns across digital and offline channels
• Develop campaign objectives, KPIs, measurement frameworks, and reporting mechanisms
• Ensure consistent messaging and customer experience across all campaign touchpoints
• Present campaign performance, insights, and recommendations to leadership teams

6. Event Marketing & Activations

• Lead execution of brand events, product launches and marketing activations across airports and outside airports
• Coordinate with agencies, vendors, and partners to ensure successful delivery of events and activations
• Maximise event visibility through integrated communication and media outreach plans

7. Stakeholder & Agency Management

• Manage relationships with creative, media, social, influencer, and production agencies
• Collaborate closely with cross-functional teams to align marketing initiatives with organisational prioritie
• Drive project management, campaign governance, and execution excellence across multiple initiatives
• Mentor and guide junior team members where required

Qualifications & Experience

• Bachelor's degree in marketing, Communications, Business, or a related field
• 8-12 years of experience in brand marketing, digital marketing, social media, or integrated marketing roles
• Proven experience managing large-scale marketing campaigns across digital and offline channels
• Strong understanding of social media, influencer marketing, ATL, BTL, and OOH advertising
• Experience working with agencies, influencers, and external partners
• Strong analytical and reporting capabilities
• Aviation knowledge is a bonus