Digital Marketing Specialist

Company Description By Manpreet Digital is a growing digital services company focused on helping businesses build their online presence and reach target audiences effectively. The organization delivers practical, results-driven marketing solutions across social media, search, and web channels. Team members collaborate closely with clients to understand their goals and translate them into measurable digital campaigns. The work environment encourages learning, creativity, and staying current with evolving digital trends, making it a strong setting for marketing professionals to develop their skills.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Igatpuri. The Digital Marketing Specialist will plan and execute online marketing campaigns across channels such as social media, search, and email, aligned with client and company objectives. Responsibilities include managing social media accounts, creating and scheduling content, monitoring engagement, and optimizing performance based on insights from web analytics tools. The role involves tracking key metrics, preparing performance reports, and recommending improvements to drive traffic, leads, and brand awareness. The specialist will collaborate with internal stakeholders and clients, stay updated on digital marketing best practices, and contribute to campaign ideas and overall marketing strategy.
Qualifications

• Demonstrated skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing, including content management, audience engagement, and platform-specific best practices.
• Ability to use Web Analytics tools to measure performance, interpret data, and optimize campaigns based on insights.
• Strong Communication skills for collaborating with team members, engaging with clients, and presenting campaign results.
• Knowledge of basic SEO principles, content marketing, and lead generation strategies is beneficial.
• Comfort with using common digital marketing and social media management tools (e.g., Meta Business Suite, Google Analytics, email marketing platforms).
• Organized, detail-oriented, and able to manage multiple campaigns and deadlines on-site in Igatpuri.
• Relevant education in marketing, communications, business, or a related field, or equivalent practical experience.