Digital Marketing Specialist

Job Summary

We are looking for an experienced Digital Marketing professional to manage and strengthen our online presence, generate leads, and support business growth through effective digital marketing strategies.

Key Responsibilities

Develop and execute digital marketing strategies across various online platforms.

Manage LinkedIn, Instagram, Facebook, YouTube, and other social media channels.

Create and manage engaging content, including posts, creatives, videos, and campaigns.

Plan and execute SEO, SEM, Google Ads, and social media advertising campaigns.

Generate and monitor leads through digital marketing channels.

Manage website content, SEO activities, and performance improvements.

Track campaign performance using Google Analytics, Google Search Console, and other marketing tools.

Prepare monthly digital marketing reports and analyze campaign performance.

Coordinate with the design, business development, and management teams for marketing requirements.

Conduct competitor and market research to identify new digital marketing opportunities.

Manage online branding and ensure consistent company communication across platforms.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

3–7 years of experience in Digital Marketing.

Strong knowledge of SEO, SEM, Google Ads, Social Media Marketing, and Content Marketing.

Experience managing LinkedIn and other social media platforms.

Knowledge of Google Analytics, Search Console, Meta Ads Manager, Canva, or similar tools.

Strong communication, analytical, and creative skills.

Experience in B2B, Engineering, Construction, Manufacturing, or Industrial sectors will be an advantage.

Ability to manage multiple campaigns and meet deadlines.

Preferred Skills

SEO | Google Ads | Social Media Marketing | LinkedIn Marketing | Content Creation | Lead Generation | Analytics | Branding | Canva | B2B Marketing

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