Digital Marketing Specialist

Company Profile

We are a growth-focused organization looking for a talented and experienced Digital Marketing Specialist to join our team.

We are seeking someone who is passionate about digital marketing, understands performance-driven campaigns, and can work effectively across multiple digital platforms. The ideal candidate should be analytical, proactive, and capable of coordinating with different team members to achieve business and marketing goals.

Qualifications

• Minimum Bachelor's/Graduation degree in any discipline.
• Qualification in Marketing, Digital Marketing, Business, Communications, or a related field will be preferred.
• Relevant certifications in Google Ads, Meta Ads, Analytics, or other digital marketing platforms will be an added advantage.
• Proven experience in Digital Marketing / Performance Marketing.
• Strong understanding of Meta Ads and Google Ads.
• Knowledge and experience with Amazon Ads and LinkedIn Ads will be preferred.
• Good understanding of Google Analytics, campaign tracking, reporting, and performance metrics.
• Strong analytical and problem-solving skills.
• Good communication, coordination, and team-management abilities.
• Ability to work independently, take ownership, and manage multiple priorities.
  

Key Responsibilities

• Plan, manage, monitor, and optimize digital marketing campaigns across Meta, Google, Amazon, and LinkedIn.
• Monitor campaign performance and continuously work toward improving ROAS, leads, conversions, CAC, and overall marketing efficiency.
• Analyze campaign data and prepare regular performance reports with actionable recommendations.
• Identify new opportunities for campaign optimization, audience targeting, creative testing, and budget allocation.
• Coordinate with content, creative, e-commerce, sales, and other internal teams to ensure smooth execution of marketing initiatives.
• Review the performance of different digital channels and recommend strategies for improvement.
• Ensure proper tracking and measurement of campaigns using relevant analytics and reporting tools.
• Stay updated with the latest digital marketing trends, advertising platforms, tools, and best practices.
• Take ownership of assigned projects and ensure tasks are completed within defined timelines.
• Support and guide team members by addressing campaign-related queries and helping improve overall team performance.
• Work closely with management to align digital marketing activities with overall business objectives.