Digital Marketing Manager

Key Responsibilities1. Performance Marketing

• Plan, execute, and optimize paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
• Generate quality leads for residential, premium, and luxury real estate projects.
• Manage campaign budgets, audience targeting, retargeting, and custom audiences.
• Monitor CPL, lead quality, conversion rates, and campaign ROI.
• Coordinate with the CRM and sales teams to track lead sources and conversion performance.
• Implement A/B testing to improve campaign results and advertising efficiency.

2. Content Writing & SEO

• Create engaging content for social media, websites, blogs, landing pages, and advertisements.
• Write property descriptions, project highlights, promotional content, and compelling ad copies.
• Develop SEO-friendly content to improve organic traffic and search engine rankings.
• Prepare monthly content calendars and campaign communication plans.
• Ensure all content aligns with VitalSpace's brand identity and marketing objectives.

3. Graphic Designing & Creative Development

• Design high-quality creatives for social media, digital advertisements, and property promotions.
• Create banners, brochures, presentations, and other marketing materials.
• Develop creative concepts for residential and luxury real estate projects.
• Maintain consistent branding across all digital platforms.
• Use Canva, Adobe Photoshop, Illustrator, or equivalent design tools.

4. Marketing Planning & Reporting

• Develop and implement digital marketing strategies aligned with business objectives.
• Track campaign performance and prepare regular marketing reports.
• Identify opportunities to improve lead generation, engagement, and conversions.
• Coordinate with internal teams, builders, and project stakeholders for marketing requirements.
• Manage multiple campaigns and ensure timely execution of marketing activities.