Digital Marketing Manager

The core responsibilities for the job include the following:

Planning and Research:

• Research target audiences, buying behavior, competitors, and channel trends.
• Build monthly and quarterly plans covering objectives, budgets, channel mix, and campaign forecasts.
• Define audience, offer, messaging, and landing-page hypotheses for DRAMA, lip sync, and dubbing.

Paid Advertising Execution:

• Set up and manage Google, Meta, YouTube, LinkedIn, Reddit, or other relevant paid campaigns.
• Own targeting, bidding, budgets, placements, retargeting, UTMs, pixels, and conversion events.
• Coordinate ad copy, videos, static creative, and campaign landing pages with internal teams.

Monitoring and Reporting:

• Track traffic, impressions, clicks, CTR, CPC, CPM, conversions, CPA/CAC, and ROAS.
• Maintain clean dashboards and weekly/monthly reports with clear, actionable insights.
• Validate GA4, GTM, platform pixels, and source attribution; flag tracking or funnel issues quickly.

Optimization and Experimentation:

• Run structured tests across creative, copy, audience, bidding, placements, and landing pages.
• Reallocate spend toward efficient campaigns and pause weak activity using clear decision rules.
• Maintain an experiment log and turn campaign learning into repeatable playbooks.

Content Marketing and Social Media:

• Support campaign-aligned content calendars, product demos, testimonials, case studies, and educational posts.
• Coordinate scripts, captions, and visual briefs; repurpose paid and influencer assets for owned channels.
• Manage posting cadence, comments, DMs, and platform performance to improve reach and engagement.

EO Knowledge (Plus):

• Apply keyword and search-intent insight to ads, content briefs, and campaign landing pages.
• Understand core on-page SEO, Google Search Console, and common SEO tools; coordinate with the SEO owner.
• Use paid search and content data to identify new keyword, message, and landing page opportunities.

Requirements:

• 4+ years in digital marketing or performance marketing with direct ownership of paid media campaigns
• AI SaaS, B2B SaaS, creator tools, video/media, martech, or subscription-product experience.
• Hands-on experience managing Google Ads and Meta Ads; experience with YouTube or other paid channels is valuable.
• Strong command of audience research, campaign planning, conversion tracking, analytics, and ROI/ROAS optimization.
• SEO knowledge and tools such as GSC, Ahrefs, or Semrush; landing-page CRO knowledge is a plus
• Familiarity with video editing, creator, agency, or production-studio use cases.
• Hands-on familiarity with GA4, GTM, Meta Pixel, dashboards, CRM/lifecycle tools, and creative testing.