Digital Marketing Manager

Company Description Shades of Udaipur is a creative and business transformation company founded in 2016 that works across events, communications, and media. The team focuses on building and energizing brands, helping them flourish across traditional and digital channels. As a young and unconventional agency, Shades of Udaipur values originality, bold ideas, and meaningful impact. The company aims to partner closely with clients to drive brand growth and transformation. Team members are encouraged to experiment, challenge norms, and contribute to the evolving agency culture.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Udaipur. This role is responsible for planning, executing, and optimizing digital marketing campaigns across social media, search, and other online channels to increase brand awareness and generate leads. Day-to-day responsibilities include developing content and campaign calendars, managing social media platforms, monitoring web analytics, and adjusting strategies based on performance data. The Digital Marketing Manager will collaborate with creative, events, and communications teams to ensure integrated brand messaging and cohesive campaigns. The role also involves managing budgets, coordinating with external partners when needed, and preparing regular performance reports and insights for stakeholders.

Qualifications

• Strong Digital Marketing and Marketing skills, with experience developing and managing end-to-end online campaigns.
• Proficiency in Social Media Marketing across major platforms, including content planning, community management, and campaign optimization.
• Experience in Lead Generation through digital channels, including paid campaigns, email marketing, and landing page optimization.
• Ability to work with Web Analytics tools to track performance, interpret data, and make data-driven decisions.
• Solid understanding of SEO/SEM principles and current digital marketing trends.
• Excellent written and verbal communication skills, with the ability to adapt messaging to diverse audiences.
• Strong organizational and project management skills, with attention to detail and ability to meet deadlines.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in an agency or brand-focused environment is an advantage.