Digital Marketing Manager (B2B Lead Generation & Performance Marketing)

Roles & Responsibilities

AI-first marketing: use AI tools and agents daily to streamline the marketing tech stack, content production, outbound campaigns and reporting.

Google Ads: plan, launch and optimise Search, Display and Remarketing campaigns – targeting, landing pages, budgets and ROI/CPL tracking – within agreed cost-per-lead targets.

LinkedIn Ads: run sponsored content, Lead Gen Forms and retargeting, using job-title, industry, company-size and account-based audience targeting.

LinkedIn & review platforms: own the company and product pages (content calendar, posting, engagement, follower growth, employee advocacy, employer-brand posts) and manage review platforms such as G2 and Capterra.

SEO / AEO: own audits, on-page fixes and blog/content calendars to grow organic and AI-driven (answer engine) discovery.

Website & landing pages: drive conversion improvements and A/B tests on the website and landing pages, coordinating with design and development.

B2B content & sales toolkit: create or brief ad copy, case studies, written and video testimonials, whitepapers, pitch decks, webinar promotions and collateral, working with sales, design and content colleagues.

Outbound email & nurturing: run outbound email campaigns that move prospects from awareness to enquiry, and send regular customer and partner updates on product and company news.

CRM & sales alignment: maintain and enrich the CRM contact database to support ABM and outbound programmes; hand leads to sales promptly, track lead quality and status, and refine targeting from sales feedback.

Events & partners: coordinate trade shows, events and roadshows; manage external agencies and video production partners.

Tracking, analytics & reporting: set up conversion tracking (Google Analytics, Tag Manager, LinkedIn); analyse campaign and competitor data and report weekly/monthly on spend, CPL, lead volume and quality, and pipeline contribution, with clear insights for leadership.

Brand & market awareness: ensure brand consistency across all channels, and track platform changes, competitor activity and new channels or formats worth testing.

Location - Faridabad

Budget - 18 lakhs

Position - Digital Marketing Manager

Ensure brand consistency across all channels

Manage external agencies and video production partners

Coordinate trade shows, events and roadshows

Requirements

Ideal Candidate

• Strong B2B Digital Marketing Profile with hands-on performance marketing and lead-generation focus (Google + LinkedIn)
• Mandatory (Experience 1) – Must have 3+ years of proven hands-on experience running B2B lead-generation campaigns end to end with measurable results (MQL/SQL volume, cost-per-lead, lead-to-opportunity conversion)
• Mandatory (Tech skill 1) – Must have hands-on experience planning, launching and optimising Google Ads (Search/Display/Remarketing) against agreed CPL and ROI targets
• Mandatory (Tech skill 2) – Must have hands-on experience with LinkedIn Campaign Manager (Sponsored Content/Lead Gen Forms/retargeting) using job-title/industry/company-size/account-based targeting and Meta (Facebook) Ads Manager
• Mandatory (Tech skill 3) – Must have daily, practical use of AI tools (ChatGPT/Claude/AI agents/automations) for content, campaigns and reporting
• Mandatory (Tech skill 4) – Must have hands-on SEO experience with tools such as Google Search Console/SEMrush/Ahrefs, plus awareness of AEO/AI-driven search
• Mandatory (Tech skill 5) – Must have working knowledge of Google Analytics/Google Tag Manager and conversion tracking setup
• Mandatory (Tech skill 6) – Must have experience with email marketing and CRM tools (HubSpot/Zoho or similar) for outbound campaigns and contact-database enrichment
• Mandatory (Content) – Must have experience creating or briefing B2B content and sales collateral (ad copy/case studies/whitepapers/pitch decks/testimonials)
• Mandatory (Communication) – Must have strong written English with the ability to write sharp ad copy and professional LinkedIn content for a business audience
• Mandatory (Education) – Must have a Bachelor's degree in Marketing/Business/Communications or a related field
• Mandatory (Domain) – B2B SaaS products/ B2B tech services//B2B Marketing firms
• Mandatory (Note) - This is an IC role as of now
• Preferred (Tooling) – Familiarity with LinkedIn Sales Navigator and account-based marketing (ABM)
• Preferred (Reviews) – Experience managing G2/Capterra profiles and customer review programmes
• Preferred (Events) – Experience coordinating trade shows/events and working with agencies or video production partners
• Preferred (Design) – Basic design/video skills in Canva or similar, plus familiarity with WordPress or another CMS
• Preferred (Certification) – Google Ads/LinkedIn/Meta Blueprint certifications

Experience: 3–6 years · Work from office · 5 days a week · Notice period up to 30 days