Digital Marketing Lead

Roles and Responsibilities :

• Develop and execute comprehensive digital marketing strategies to drive business growth and increase brand awareness.
• Manage and optimize online advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other social media channels.
• Collaborate with cross-functional teams to create engaging content for e-commerce websites, blogs, and social media channels.
• Analyze campaign performance data to identify areas of improvement and adjust strategies accordingly.

Job Requirements :

• 10-18 years of experience in digital marketing or a related field.
• Proven track record of success in developing effective SEO/SEM campaigns using tools like Google Analytics.
• Strong understanding of e-commerce industry trends, best practices, and emerging technologies (e.g., AI).
• Excellent communication skills with ability to work closely with internal stakeholders at all levels.