Digital Marketing Faculty

Company Description Adrex Media School is a creative-focused institution that challenges traditional education by doing things differently. The school is dedicated to empowering the next generation of media leaders through a curriculum that blends cutting-edge technology, industry insights, and practical, hands-on experience. Faculty and students collaborate in an environment that values innovation, experimentation, and real-world application. Unconventional teaching methods and a vibrant campus culture are at the heart of the school's mission to ignite passion and unleash creativity in media and digital disciplines.

Role Description The Digital Marketing Faculty role is a full-time, on-site position based at the Adrex Media School campus in Kozhikode. The faculty member will design and deliver courses in digital marketing, integrating current industry practices, case studies, and project-based learning. Daily responsibilities include preparing lectures and learning materials, guiding students through practical assignments, supervising projects, and providing regular feedback to support skill development. The role involves staying updated on emerging digital marketing trends, collaborating with colleagues to refine the curriculum, participating in academic planning, and contributing to workshops, seminars, and industry outreach initiatives. The faculty member will also mentor students on career paths, internships, and professional growth in the digital marketing field.

Qualifications

• Strong foundation in Market Research and Research methods, with the ability to teach data-driven decision-making.
• Expertise in Consumer Behavior, including analyzing audience segments and digital user journeys.
• Knowledge of Marketing Management and Marketing principles, especially in digital and integrated marketing contexts.
• Experience in practical digital marketing areas such as social media marketing, SEO/SEM, content marketing, and analytics (Google Analytics or similar tools).
• Prior teaching, training, or mentoring experience, preferably in higher education or professional programs.
• Ability to design engaging curricula, develop assessments, and use digital teaching tools and learning platforms.
• Excellent communication and presentation skills, with a collaborative, student-centered approach.
• Master's degree or equivalent in Marketing, Digital Marketing, Business, Media, or a related discipline; industry certifications (e.g., Google, Meta) are an advantage.
• Demonstrated commitment to inclusive, non-discriminatory teaching practices and fostering a creative, supportive classroom environment.