Digital Marketing Executive

Company Description iPuvi Solution is a premier software development and consulting company focused on transforming businesses through purpose-built technology. The team partners closely with clients to build tailored software solutions that reflect each organization's values and long-term vision. Services range from strategic IT consulting to full-cycle software development, supporting modern enterprises as they adapt to an evolving tech landscape. iPuvi Solution emphasizes collaboration, innovation, and user-centric design to help clients create stronger connections with their users. Professionals joining the company can expect a dynamic environment that values problem-solving and continuous improvement.

Role Description The Digital Marketing Executive will manage and execute day-to-day digital marketing activities to enhance brand visibility and drive user engagement. This full-time, on-site role is based in Chennai and involves planning and implementing marketing campaigns across online channels, including social media and web platforms. Responsibilities include creating and optimizing digital content, monitoring campaign performance through web analytics tools, and coordinating with the development and consulting teams to align messaging with product and service offerings. The role also includes managing social media calendars, analyzing audience behavior, preparing performance reports, and suggesting data-driven improvements to marketing strategies. The Digital Marketing Executive will collaborate with cross-functional teams to ensure consistent communication and branding across all touchpoints.

Qualifications

• Candidates should possess strong Marketing skills, including campaign planning, brand positioning, and audience targeting.
• Candidates should possess solid Communication skills, with the ability to create clear, persuasive messages and collaborate effectively with diverse teams.
• Candidates should possess Social Media Marketing expertise, including platform management, content scheduling, and community engagement.
• Candidates should possess Web Content Writing skills, with the ability to craft concise, compelling content for websites, blogs, and landing pages.
• Candidates should possess Web Analytics skills, including experience using analytics tools to track performance, interpret data, and optimize campaigns.
• Knowledge of SEO best practices, online advertising (e.g., Google Ads, social media ads), and marketing automation tools is beneficial.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Chennai, manage multiple projects, and adapt to a fast-paced, technology-focused environment.