Digital Marketing Executive

We are looking for a proactive and results-oriented Digital Marketing Executive to join our growing

marketing team. The ideal candidate is passionate about digital marketing trends, skilled at

creating and executing effective campaigns, and has a strong understanding of various digital

platforms and BTN's industry-leading assets. If you thrive in a dynamic environment and have a

knack for driving measurable results, this role is for you!

Key Responsibilities:

Digital Campaign Management:

• Plan, execute, and monitor digital marketing campaigns across platforms such as social

media, email marketing, and web.

• Analyse campaign performance and provide actionable insights to optimize ROI and

brand visibility.

Content Creation and Strategy:

• Develop engaging content (blogs, videos, infographics, etc.) aligned with BTN's voice and

mission to attract industry professionals.

• Collaborate with designers and content writers to create high-quality assets for digital

channels.

Social Media Management:

• Manage social media accounts, ensuring consistent brand voice and engagement with the

target audience.

• Grow and engage with followers through creative strategies, timely responses, and

influencer collaborations.

SEO and Analytics:

• Implement on-page and off-page SEO strategies to improve search rankings and drive

organic traffic.

• Work with the web team to optimize website content for user experience and lead

generation.

Event Promotion:

• Plan and execute digital strategies to promote BTN's events, such as webinars, trade

shows, competitions, and educational sessions.

• Collaborate with event manager to align marketing efforts with event goals.

Performance Tracking and Reporting:

• Generate regular reports detailing social media performance and insights every month

end.

• Take note of your own targets v/s achieved numbers