Digital Marketing Executive

Digital Marketing Executive

Role Overview

Responsible for supporting Kavi India and Kavi Global's B2B demand generation, digital campaigns,
account research, lead generation, content marketing, SEO and social media initiatives across
multiple industries.

The role combines account research, LinkedIn prospecting, campaign execution, content planning,
lead generation, and marketing analytics to support business growth and sales development.

Key Responsibilities

• Plan and execute B2B digital and demand-generation campaigns across target industries, markets, and personas.

• Research and build target-account and executive lists using LinkedIn and Sales Navigator, focusing on C-suite, VP, and Director-level decisionmakers.

• Identify relevant accounts and prospects based on industry, company size, geography, business priorities, technology initiatives, and Kavi's service capabilities.

• Execute LinkedIn prospecting and digital lead-generation campaigns, including targeting, messaging, follow-ups, and campaign tracking.

• Develop persona-specific messaging and outreach sequences based on industry challenges, business priorities, and relevant Kavi capabilities.

• Generate, qualify, and maintain B2B leads by identifying relevant prospects, business needs, buying signals, and engagement indicators.

• Provide actionable account and prospect insights to Sales and Business Development teams.

• Track campaign performance across outreach activity, connection acceptance, responses, qualified leads, meetings, and follow-ups.

• Analyze campaign performance and recommend improvements to targeting, messaging, personas, channels, and campaign strategy.

• Support Account-Based Marketing (ABM) and client-expansion initiatives by identifying key decision-makers, business units, and cross-sell opportunities.

• Support GTM initiatives through account intelligence, campaign planning, industry-focused targeting, and demand-generation activities.

• Plan and manage monthly social media content calendars for Kavi India and Kavi Global, aligned with business priorities, campaigns, events, services, and company initiatives.

• Research, write, and coordinate LinkedIn posts, blogs, articles, event promotions, campaign content, and industry-focused content.

• Coordinate with internal teams to gather business insights, success stories, case studies, events, and subject-matter expertise for content development.

• Work closely with Marketing, Sales, Business Development, Presales, Delivery, and Leadership teams to align campaigns and content with business objectives.

• Maintain accurate campaign trackers, prospect databases, content calendars, and marketing performance reports using Excel and Google Sheets.

• Use AI-assisted tools such as ChatGPT, Claude, and Gemini for campaign planning, content ideation, messaging, data analysis, and marketing workflows.

Key Areas

B2B Demand Generation | Account Research | Executive Research | B2B Lead Generation | Digital
Campaign Management | LinkedIn Prospecting | Sales Navigator | ABM | Lead Qualification |
Campaign Analytics | GTM Execution | Content Planning | Social Media Content | Content Writing |
Marketing Analytics | Marketing Reporting

Tools

LinkedIn Sales Navigator | Dripify | Excel | Google Sheets | AI-Assisted Marketing Tools

Preferred Profile

• MBA with 2–5 years of experience in B2B Marketing, Demand Generation, Digital Marketing, Inside Sales, Lead Generation, or a related function.

• Strong analytical, communication, research, and content-writing skills.

• Hands-on experience with LinkedIn, Sales Navigator, and digital prospecting platforms.

• Understanding of B2B marketing, lead generation, ABM, and digital campaign execution.

• Strong attention to detail and ability to manage multiple campaigns and priorities.

• Ability to convert account and prospect insights into actionable marketing and sales activities.

• Comfortable working with cross-functional and leadership teams.

• Interest in technology, AI, data, digital transformation, and B2B services is a plus.