Digital Marketing Executive

Experience: 6 Months – 2 Years

Employment Type: Full-Time

We are looking for a Digital Marketing Executive to manage our digital marketing activities, with a primary focus on LinkedIn Ads, B2B content creation, technical writing, blog management, and social media. The ideal candidate should have good writing skills, an understanding of B2B marketing, and the ability to create engaging content around business and technology topics.

· Set up, run, and manage LinkedIn Ads campaigns for services awareness and lead generation.

· Research, write, and manage B2B technical content, including blogs, LinkedIn posts, website content, and thought-leadership articles.

· Manage the company blog, including topic research, content planning, editing, publishing, and content distribution.

· Manage social media channels by planning, creating, scheduling, and publishing relevant content.

· Coordinate with internal teams to understand business and technical topics and convert them into clear, engaging content.

· Monitor campaign and content performance and suggest improvements.

· 6 months to 2 years of experience in digital marketing, content writing, or related field.

· Good written and verbal communication skills, with strong research and editing abilities.

· Basic understanding of LinkedIn Ads, B2B content creation, blog management, and social media management.

· Ability to understand technical concepts and explain them in a simple language.

· A bachelor's degree in Marketing, Business, Communications, or a related field. An MBA or qualification in Digital Marketing will be an added advantage.

Knowledge of SEO, keyword research, WordPress or other CMS platforms, Google Analytics, email marketing, Canva, and AI-based content tools. Experience in B2B, SaaS, MarTech, or IT services will also be an advantage.

We are looking for someone who is proactive, creative, organized, and willing to take ownership of content and digital marketing activities.