Digital Marketing Executive

Company Description Proactive For Her is a women's healthtech startup providing judgment-free, personalized, and confidential healthcare solutions for Indian women. The organization supports health needs across all life stages, from puberty to menopause and beyond, through online, at-home, and in-clinic services in Bengaluru. Proactive For Her focuses on increasing access to essential services such as HPV vaccinations and gynaecology consultations, empowering women to take charge of their health and wellness journeys. The team collaborates with corporates and communities, frequently hosting webinars and workshops on under-discussed topics in women's health. The company offers a mission-driven environment for individuals interested in impactful work in digital health and wellness.
Role Description This is a full-time, on-site Digital Marketing Executive role based in Bengaluru. The Digital Marketing Executive will plan and execute digital marketing campaigns to increase brand awareness and engagement across web and social media channels. Responsibilities include managing social media platforms, creating and optimizing digital content, coordinating with design and medical teams, and ensuring consistent brand messaging aligned with women's health education and services. The role involves monitoring campaign performance, analyzing web and social media metrics, and preparing regular reports to guide data-driven improvements. The Digital Marketing Executive will also support webinar and workshop promotions, community outreach initiatives, and partnerships to expand Proactive For Her's reach.
Qualifications

• Strong Marketing and Social Media Marketing skills to plan and execute integrated digital campaigns.
• Excellent Communication and Web Content Writing skills to create clear, engaging, and informative content.
• Ability to use Web Analytics tools to track performance, interpret data, and optimize campaigns.
• Bachelor's degree in Marketing, Communications, Business, Media, or a related field.
• Experience with popular social media platforms, basic design tools (e.g., Canva), and email marketing tools is beneficial.
• Demonstrated interest in women's health, healthcare, or wellness sectors is an advantage.
• Strong organizational skills, attention to detail, and ability to work collaboratively in a fast-paced startup environment.