Digital Marketing Executive (Meta Ads & Google Ads))

SUSHAIN WELLNESS AND WHOLENESS PVT LTD

1. Digital Marketing Executive – Meta Ads & Performance Marketing
2. Digital Marketing Executive – Google Ads & Performance Marketing

Positions- 2

Location: Noida, Uttar Pradesh, India (On-site)

Employment Type: Full-time

Experience: 2–3 years

Reports To: Head of Digital Marketing / Marketing Lead

About Sushain

Sushain (Sushainclinic.com) is a growing Ayurvedic wellness and healthcare platform focused on digital consultations, wellness products and personalised customer engagement. We are looking for a hands-on Digital Marketing Executive with strong expertise in Meta advertising who can drive customer acquisition, improve campaign performance and contribute to business growth.

Role Summary

The role will primarily focus on planning, executing and optimising Meta Ads campaigns across Facebook and Instagram. The ideal candidate should understand campaign structures, audience targeting, creative testing, retargeting and performance analytics.

Basic knowledge of Google Ads is an added advantage, but strong practical experience in Meta Ads is the primary requirement.

Key Responsibilities

1. Meta Ads Management

• Plan, launch and manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
• Manage campaign objectives, audience targeting, placements, budgets, bidding and optimisation.
• Execute prospecting, retargeting, lookalike audience and customer re-engagement campaigns.
• Monitor and optimise campaigns against ROAS, CAC, CTR, CPC, CPM, conversion rate and revenue.
• Conduct A/B testing of creatives, ad copies, audiences and campaign structures.
• Identify underperforming campaigns and take corrective action to improve results.

2. Creative Testing & Campaign Execution

• Work closely with the design and content teams to develop performance-focused ad creatives, videos, hooks and copy.
• Analyse creative performance and identify winning formats, messages and audience segments.
• Maintain a structured testing plan for new creatives and campaign concepts.
• Coordinate with influencers and UGC creators when required for paid campaigns.

3. Tracking, Analytics & Reporting

• Monitor campaign performance and prepare daily, weekly and monthly reports.
• Understand Meta Pixel, Conversions API and basic event tracking.
• Analyse the customer journey from ad click to website visit, purchase and repeat order.
• Identify conversion drop-offs, inefficient spend and potential revenue leakages.
• Use GA4, Excel and Google Sheets for basic campaign analysis and reporting.

4. Supporting Digital Channels

• Support retargeting and customer engagement through WhatsApp and other CRM channels.
• Coordinate with the marketing team on promotional calendars, landing pages and campaign offers.
• Develop elementary familiarity with Google Ads; hands-on Google campaign management is an advantage, not a mandatory requirement.

Requirements

• 2–3 years of hands-on experience in performance marketing, preferably with a D2C, e-commerce, wellness, healthcare or FMCG brand.
• Strong practical experience in Meta Ads Manager, Facebook Ads and Instagram Ads.
• Understanding of campaign setup, audience segmentation, retargeting, creative testing and budget optimisation.
• Ability to interpret performance metrics such as ROAS, CAC, CTR, CPC, CPM and conversion rate.
• Working knowledge of Meta Pixel and basic conversion tracking.
• Comfortable working with Excel/Google Sheets and performance reports.
• Analytical mindset, ownership, attention to detail and ability to manage campaigns independently.
• Awareness of advertising policies relevant to health and wellness products is desirable.

Good to Have

• Basic knowledge of Google Ads and Google Analytics 4.
• Experience with WhatsApp marketing, CRM tools or marketing automation.
• Experience working with UGC, influencer-led advertising and short-form video creatives.
• Basic understanding of landing-page optimisation and e-commerce analytics.

What We Offer

• An ownership-driven role in a growing Ayurvedic wellness and healthcare business.
• Direct exposure to customer acquisition, campaign strategy, creative testing and business performance.
• Opportunity to work closely with the marketing leadership team.
• Compensation: As per industry standards, commensurate with experience.

How to Apply

Send your resume and relevant campaign experience or work samples to [HIDDEN TEXT] with the subject line:

Application – Digital Marketing Executive (Meta Ads & Google Ads)