Digital Marketing Executive & Mentor

Company Description Unicliff Edutech offers online certification programs designed to help learners advance their higher education and develop practical career skills. The organization focuses on teaching high-income skills that empower individuals to elevate their professional success and earning potential. Courses are structured to be accessible and flexible, making them suitable for working professionals and students alike. Unicliff Edutech emphasizes outcome-driven learning, aiming to equip participants with capabilities that are directly applicable in modern, competitive job markets.

Role Description The Digital Marketing Executive & Mentor is a full-time, on-site role based in Noida. This role involves planning and executing digital marketing campaigns across channels such as social media, search, email, and content platforms to drive brand awareness, lead generation, and student enrollments. The individual will monitor campaign performance, analyze data, prepare reports, and optimize strategies for better results. As a mentor, the role includes guiding learners on digital marketing concepts, reviewing their work, providing feedback, and supporting their skill development through sessions, workshops, and one-on-one interactions. The position also requires collaboration with academic and marketing teams to align course offerings with market trends, contribute to marketing content, and help build Unicliff Edutech's online presence.

Qualifications

• Candidates should possess skills in core digital marketing areas, such as social media marketing, search engine marketing (SEM), and email marketing.
• Candidates should possess skills in content-related work, including basic copywriting, content creation for campaigns, and understanding of audience engagement strategies.
• Candidates should possess skills in analytics and optimization, such as using tools like Google Analytics, interpreting performance data, and adjusting campaigns for better ROI.
• Candidates should possess mentoring and training abilities, including the capacity to explain concepts clearly, provide constructive feedback, and support diverse learners.
• Candidates should possess strong communication and collaboration skills, with the ability to work effectively in teams and engage with learners and stakeholders professionally.
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience in digital marketing.
• Prior experience in digital marketing roles, especially in education, edtech, or training-focused organizations, is an advantage.
• Ability to work full-time on-site in Noida and stay up to date with emerging digital marketing trends and tools.