Digital Marketing Executive Google Ads

Job Description

Job Title: Digital Marketing Executive

Location: Jaipur, Rajasthan

Employment Type: Full-Time / Work from Office

Experience: 1–3 Years

CTC: 3–4 LPA

Industry: D2C | Wellness | Personal Care | E-commerce

About The Wellness Shop

The Wellness Shop is a growing D2C wellness and personal care brand focused on delivering innovative, high-quality products to modern consumers. We are looking for a Digital Marketing Executive – Google Ads who has hands-on experience in managing and optimizing Google Ads campaigns for a D2C or E-commerce brand.

Role Overview

The candidate will be responsible for managing day-to-day Google Ads activities, campaign optimization, performance tracking, and reporting. The ideal candidate should be comfortable working with campaign data and focused on improving ROAS, conversions, CPA, CTR, and overall campaign performance.

Key Responsibilities

Google Ads & Performance Marketing

• Plan, create, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and YouTube.
• Monitor daily campaign performance and optimize ROAS, CTR, CPC, CPA, and conversion rates.
• Manage campaign budgets, bidding strategies, keywords, audiences, and targeting.
• Conduct keyword research and competitor analysis.
• Identify opportunities to improve campaign performance and scale successful campaigns.
• Monitor product and conversion performance for D2C/e-commerce campaigns.

Campaign Tracking & Reporting

• Track and analyze campaign performance through Google Ads and Google Analytics.
• Support basic Google Tag Manager (GTM) and conversion tracking activities.
• Prepare weekly and monthly performance reports.
• Identify performance gaps and provide actionable optimization recommendations.
• Conduct basic A/B testing of ad copies, creatives, and landing pages.

Additional Responsibilities

• Support Meta Ads and remarketing campaigns whenever required.
• Coordinate with creative and content teams for performance marketing requirements.
• Assist in other digital marketing activities related to the D2C business.
• Stay updated with Google Ads features, trends, and best practices.

Required Skills & Qualifications

• 1–3 years of hands-on experience in Google Ads / Performance Marketing.
• Experience working with a D2C or E-commerce brand is mandatory.
• Strong practical knowledge of Google Ads campaign setup and optimization.
• Understanding of Search and Performance Max campaigns.
• Basic knowledge of Google Analytics, GTM, and conversion tracking.
• Good understanding of performance metrics such as ROAS, CPA, CPC, CTR, and Conversion Rate.
• Strong analytical and problem-solving skills.
• Good Excel/Google Sheets and reporting skills.
• Good communication and coordination skills.
• Candidates who have worked with beauty, wellness, personal care, FMCG, or similar consumer brands will be preferred.

What We Offer

• Opportunity to work with a growing D2C wellness brand.
• Hands-on exposure to Google Ads and performance marketing.
• Learning and growth opportunities.
• Opportunity to work on real D2C campaigns and business growth initiatives.
• Fast-paced and performance-driven work environment.