Digital Growth Head

Responsibilities:

• Own the digital funnel number - from reach and inbound interest through to qualified leads and applications, working closely with the inside-sales team.
• Build and scale organic and brand-led digital engines: SEO, content, community, large-scale IPs and creator partnerships - reducing dependency on paid acquisition over time.
• Run performance marketing where it's the right lever, with sharp budget allocation across Google, Meta, YouTube and LinkedIn.
• Drive conversion and lifecycle growth - landing pages, CRO, nurture journeys and experimentation at every digital funnel stage.
• Own digital measurement - attribution, tracking (GA4, GTM), dashboards and MIS - so every channel and every budget line is accountable.
• Design and execute digital GTM for new program launches.
• Hire, mentor and manage channel leads across performance, organic growth and influencer marketing.
• Partner with the GTM Head, brand, product and inside-sales teams on strategy, while staying hands-on enough to unblock execution.

Requirements:

• 5-7 years in digital growth or growth marketing, with ownership of acquisition outcomes across multiple channels.
• Multi-channel digital owner, not a single-channel specialist - hands-on across performance, SEO/content, community and creator marketing; thinks in systems across the digital journey rather than optimising one lever in isolation.
• Organic and community-led growth bias - has built digital flywheels that compound, not just campaigns that spike.
• 01 and 110 builder - has built a digital growth engine or channel from scratch and scaled an existing one; comfortable defining the playbook in ambiguity.
• Strong analytical depth - comfortable with funnel metrics, attribution, experimentation, Excel and SQL.
• Sector fluency in education - understands how students, parents, schools and coaching ecosystems make decisions.
• Comes from a high-velocity consumer or edtech environment; equally sharp on strategy and execution.
• People leader - has hired, managed and grown a team of channel owners.