DGM - International Marketing (BGx)

Role : Marketing Manager

Designation : DGM / Sr. DGM

Function : International Marketing (BGx)

Department : International Business

About Us

We are a leading and fast growing Indian pharmaceutical company with a strong footprint in both Domestic and International markets. While we have an established global presence (more than 65 countries) in the generic B2B and select B2C markets, we are now aggressively expanding our Branded Generics (B2C) business across key international markets. Our established BGx market presence in Nepal, Sri Lanka, Myanmar, Cambodia has been significantly enhanced with the addition of countries like Philippines and Chile, and further expansions are already underway across LATAM, Middle East, Africa Asia and Russia / CIS regions.

We are looking for experienced, dynamic, self-driven, and market-savvy senior members in our Product Management to join our growing international BGx team. The ideal candidate will play a critical role in driving brand strategy, product management, portfolio planning, and in-market execution across high-potential geographies.

Role Objective

To drive brand strategy, portfolio planning, product management, and in-market execution across high-potential international geographies. The role focuses on accelerating the aggressive growth and expansion of the Branded Generics (BGx) B2C business across-

Geographies : Sri Lanka, Cambodia, Myanmar, Nepal

Travel : 8-10 days a month

Key Responsibilities

• Strategy Development: Formulate and implement tailored brand strategies and marketing plans customized for specific products and international geographies.
• Portfolio Growth: Launch new products and execute strategic initiatives to drive sustainable growth for existing portfolios.
• Market Intelligence: Conduct in-depth market analysis, trend tracking, and rigorous competitor benchmarking to identify growth opportunities.
• Asset Creation: Build comprehensive marketing tools, promotional assets, and training materials aligned with global brand goals and localized market needs.
• Performance Monitoring: Track, analyze, and monitor performance metrics, agilely adjusting marketing strategies to ensure business goals are met.
• Countries: Sri Lanka, Cambodia (direct responsibilities)

Stakeholder Interaction

Type of Interaction: Internal

• Interaction with: Country Managers, Sales Teams, Regulatory Teams, Medical Affairs Teams, and Supply Chain Functions.
• Nature of Interaction: Cross-functional collaboration to align marketing strategies, ensure compliance, support field execution, track product pipelines, and train localized teams.

Type of Interaction: External

• Interaction with: Local market vendors, agencies, distribution partners, and key medical/pharmaceutical stakeholders in target international regions.
• Nature of Interaction: Driving brand awareness, establishing in-market product presence, executing B2C promotional activities, and analyzing local competitor dynamics.

Job Requirements

Professional Experience and Relevant Skills

• Experience: 10+ years of robust Product Management experience within the Pharmaceutical industry. Direct exposure to International Branded Generics (BGx) is highly preferred.
• Technical Expertise: Strong understanding of International BGx markets, expertise in portfolio planning, lifecycle management, and insight-driven brand positioning.
• Skills: Exceptional analytical skills, execution focus, and the ability to thrive in a fast-paced, entrepreneurial environment with high ownership. Must be ready to travel internationally as required.

Academic Qualifications & Certifications

Educational Qualification: Bachelor's degree in Pharmacy / Life Sciences or equivalent technical background; post-graduation in Management / Marketing (MBA) from a reputable institute is highly desirable.