DELHI · FULLTIME
Designer & Content Assistant
Root Labs
Delhi · onsite · Posted 6d ago
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Section · 01
About this role
Company Description:
Root Labs is a hormone-conscious, barrier-first skincare brand creating science-backed formulations that support skin health through hormonal life stages, while addressing the unique environmental challenges of Indian skin.
Role Description:
Root Labs is looking for a Brand Designer & Content Assistant with a sharp visual eye, strong aesthetic sense, and basic understanding of digital marketing. The role is primarily design-focused but includes light content execution tasks like posting, caption writing, and influencer outreach.
What you'll work on:
Design (Primary Responsibility):
- Social media creatives (static posts, carousels, reels covers)
- Performance marketing creatives for Meta/Google ads (statics + video edits)
- Website assets: banners, tiptiles, product feature graphics
- AI-based mockups & visuals (Midjourney, Runway, Canva AI or similar)
Light Marketing Execution (Secondary):
- Posting on Instagram (scheduling, captioning, hashtag hygiene)
- Assisting with reels ideas and basic editing
- Drafting short copy lines for posts and campaigns
- Coordinating influencer gifting + tracking replies
- Updating content calendar with design assets
Who You Are:
- Design graduate OR 0–2 years experience in graphic or brand design
- Strong in Adobe Suite (Photoshop/Illustrator/After Effects or Premiere), Canva, and Figma
- Familiar with design for beauty, D2C, lifestyle or minimal aesthetic brands
- Comfortable with basic short-form video editing
- Good eye for composition, typography, and consistency
Bonus (Not Required but Great to Have)
- Interest in skincare, beauty, or wellness branding
- Familiarity with social media trends and creator culture
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Section · 02