Deputy Marketing Manager

Role & responsibilities

Position: Deputy Manager Marketing

Job Description:

This role is responsible for assisting in the development and execution of marketing strategies that drive brand awareness, customer acquisition, and product adoption in a highly competitive market.

Roles & Responsibilities:

Marketing Strategy Development: Assist in formulating and executing marketing strategies to build brand awareness, promote products, and drive demand for our EV two-wheelers. Work with the Marketing Manager to set targets and KPIs for brand growth and customer acquisition, aligning marketing activities with the companys goals.

Campaign Management & Execution:

Plan, manage, and optimize multi-channel marketing campaigns, including digital, social media, events, influencer partnerships, and traditional media. Track campaign performance, analyze results, and adjust strategies to maximize effectiveness, engagement, and ROI.

Digital Marketing & Social Media:

Oversee the company’s digital marketing initiatives, including paid ads, SEO, email marketing, and social media presence, ensuring consistent brand messaging. Collaborate with creative teams to develop engaging content and leverage analytics to boost online visibility and engagement.

Market Research & Competitor Analysis:

Conduct research on market trends, customer preferences, and competitor activities to identify new marketing opportunities and keep the company competitive. Provide insights into customer behaviors and needs to refine target audience profiles and adapt campaigns accordingly.

Brand Development & Product Positioning:

Support the development of brand positioning, product messaging, and unique selling propositions to differentiate our EV two-wheelers in the market. Help ensure brand consistency across all channels and touchpoints, from product launches to customer communications.

Event Planning & Promotion:

Assist in organizing and promoting marketing events, including product launches, trade shows, and customer engagement activities. Coordinate with internal teams and external vendors to ensure successful event execution and brand representation. Budget Management & Reporting: Monitor marketing budgets, ensuring optimal allocation of resources for campaigns and maximizing the effectiveness of spend. Prepare regular reports on marketing metrics, campaign performance, and customer feedback to support decision-making and strategic planning.

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