DELHI · FULLTIME
Deputy Manager - Marketing
Ingram Micro
Delhi · onsite · Posted 8d ago
Sourced from
Not disclosed5–10 yrsfulltimeDelhi
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Section · 01
About this role
Key Responsibilities
Vendor Marketing Strategy & Planning
Vendor Marketing Strategy & Planning
- Engage with assigned vendors to understand their business priorities, growth targets, and GTM strategies
- Develop quarterly marketing plans aligned to vendor business objectives and revenue goals
- Identify high-impact marketing initiatives that drive partner engagement, pipeline development, and brand visibility
- Act as the primary marketing advisor to vendors within the Ingram Micro ecosystem
- Identify potential vendors within the long-tail vendor segment and develop strategic marketing plans to activate them
- Create Digital First, On-boarding strategy for Vendor with Xvantage and GTM Hub tools
- Create structured marketing programs that help smaller vendors scale their reach through the channel ecosystem
- Introduce vendors to Ingram-led marketing initiatives and demand generation programs
- Work with vendors to secure and allocate MDF for ROI-driven marketing activities
- Standardize the MDF planning and governance process, especially for vendors who lack internal marketing resources
- Oversee the complete MDF lifecycle including proposal development, budget allocation, activity execution, proof-of-execution (POE), and claim submission
- Ensure compliance with vendor MDF policies and internal governance processes
- Pitch and promote Ingram Micro-led marketing initiatives including digital campaigns, partner programs, and industry engagement platforms
- Enable vendors to leverage Ingram's digital demand generation programs and integrated campaign frameworks
- Work with digital and campaign teams to ensure vendors benefit from scalable digital marketing execution
- Enable vendors to leverage Ingram Micro's Xvantage platform and digital marketing capabilities
- Support vendors in activating platform-based marketing initiatives that drive partner engagement and adoption
- Work closely with Platform Marketing and Digital teams to ensure effective execution of vendor campaigns
- Deliver regular performance reporting including vendor growth metrics, campaign impact, and marketing ROI insights
- Provide monthly and quarterly updates to vendor stakeholders and internal leadership teams
- Identify opportunities to improve marketing effectiveness and scale successful programs
- 5–10 years of experience in Channel Marketing, Vendor Marketing, Business Development, or Partner Marketing
- Digital-First attitude, more driven to drive high impact Always ON Digital Campaigns, with sound knowledge of Digital Marketing, Marketing Automation, Digital Tools
- Experience within IT distribution, technology vendors, telecom, or enterprise technology ecosystem preferred. Candidates with agency background may also appy
- Strong understanding of MDF programs, vendor marketing governance, and claim processes
- Proven ability to develop and execute partner marketing programs that drive measurable business impact
- Strong consultative selling and stakeholder management skills, with the ability to influence vendor marketing investments
- Experience working with cross-functional teams including sales, marketing, and vendor stakeholders
- Strong analytical and reporting capabilities to track marketing effectiveness and vendor performance
- Bachelor's degree in Marketing, Business Administration, or related field
- Increased vendor marketing investments and MDF utilisation through Ingram Micro
- Activation and growth of long-tail vendors through structured marketing programs
- Strong vendor satisfaction and engagement with Ingram-led marketing initiatives
- Measurable business growth driven through channel marketing programs
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Section · 02
Skills
MDF programsChannel marketingDigital ToolsMarketing AutomationBusiness DevelopmentAnalytical and reporting capabilitiesPartner MarketingVendor MarketingDigital Marketing
Section · Company
About Ingram Micro
Ingram Micro
IT Services & Consulting
3.0k+
employees
1979
47 years old
Irvine, California
United States (USA)
₹10.8L PA avg
Avg at Ingram Micro
About
Delivering global technology and supply chain services to support cloud aggregation, data center management, logistics, technology distribution, mobility device life-cycle and training.
Industries
IT Services & ConsultingSoftware Product
Employee ratings
10 reviews
3.6/ 5
Culture
3.0
Career growth
2.1
Work-life
3.0
Employees rate it well for
Overall Company36Company Culture35
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