Deputy General Manager - Brand Management

Position: Senior Manager / DGM Brand Management

Location: Hyderabad

Qualification: Bachelor's Degree in Marketing/Business or MBA.

Experience (Years): 10 - 12 years overall with 5 - 6 years in Brand Management.

Role Overview:

We are looking for an experienced Brand Management professional to lead the development and growth of Apollo 24|7's consumer brands. The role will be responsible for building differentiated brand propositions, developing consumer-centric marketing strategies, driving category growth, and delivering integrated marketing initiatives that strengthen brand equity and business performance.

The ideal candidate should possess strong expertise in consumer insights, brand strategy, digital marketing, traditional media and media planning innovation, communication development, shopper marketing, and cross-functional leadership while mentoring and developing high-performing marketing talent.

Job Role & Responsibilities:

- Develop and execute long-term brand strategies to drive brand awareness, consumer preference, and business growth.

- Own annual brand planning, portfolio strategy, innovation pipeline, marketing calendar, and budget planning.

- Leverage consumer insights, market research, and competitive analysis to identify growth opportunities and evolving consumer needs.

- Build compelling brand propositions and positioning through consumer-led marketing strategies.

- Lead integrated marketing campaigns across digital, offline, retail, CRM, and performance channels.

- Partner with Category, Product, Sales, Medical, Creative, Digital, and Analytics teams to drive category growth.

- Develop shopper marketing initiatives to improve visibility, engagement, and conversion across consumer touchpoints.

- Drive brand communication by leading creative development, campaign messaging, media planning, and agency partnerships.

- Monitor brand health, campaign performance, market share, and marketing ROI to optimize investments.

- Drive product innovation and portfolio expansion based on consumer insights and business priorities.

- Build and mentor a high-performing brand marketing team while strengthening marketing capabilities.

- Manage agencies and external partners to ensure timely, high-quality execution of marketing initiatives.

Skill Set:

- 10 - 12 years in marketing with 5 - 6 years in Brand Management.

- Consumer insights, category management, communication, campaign design + creative agency management.

- Shopper marketing expertise.

- Strong stakeholder management.

- Agency management and understanding of search and digital marketing