Demand Generation Specialist

You will conceptualise, design, and execute full-funnel integrated demand generation campaigns across digital and offline channels, driving awareness of our offerings, creating demand for our products, and building a robust, multi-channel lead pipeline.

Responsibilities:

• Build a deep understanding of the target customer profile, including key concerns, decision-making criteria, and primary engagement channels, and segment audiences with tailored messaging.
• Design, implement, and manage a multi-channel demand generation strategy across content marketing, SEO/SEM, email marketing, social media, webinars, and events, with clear hypotheses, defined audiences, and measurable outcomes.
• Own the lead pipeline end-to-end, including MQL definition, lead scoring, nurturing sequences, and hand-off to the Key Accounts team, with accountability for pipeline quality and volume.
• Build a structured experimentation framework to test messaging, creative, channel, and audience variables; analyse results, scale what works, and document learnings.
• Own the demand generation budget and track CAC, pipeline contribution, and campaign ROI, optimising spend across channels in real time.
• Build dashboards to track full-funnel performance from impressions to closed deals and present weekly pipeline health reports with actionable insights.
• Collaborate closely with the marketing team on strategy, the Content Marketing Specialist on assets, and the Key Accounts team on conversion patterns to improve campaign effectiveness and lead conversion.

Requirements:

• 4+ years of experience in B2B demand generation or growth marketing, with demonstrated pipeline impact and proficiency in driving engagement and conversion.
• Hands-on performance marketing experience across B2B-relevant digital channels, especially LinkedIn, Google, email, and industry media, with direct campaign execution experience.
• Strong analytical skills, including attribution modelling, funnel metrics, cohort analysis, and A/B testing.
• Proven ability to run intensive, multi-channel campaigns in a target-driven environment.
• Strong ownership mindset and operating discipline, with the ability to build processes before campaign launch.
• Comfort with urgency, risk, and ambiguity in an early-stage startup environment.
• Knowledge of Indian markets and experience with offline demand generation.
• Experience beyond only B2B SaaS environments.
• Experience with cold email and sequencing tools such as Smartlead, Instantly, or equivalent.
• Experience using HubSpot or similar CRM platforms for lead scoring, lifecycle stages, deal tracking, and reporting.
• Familiarity with ClickUp or similar task and project management tools.
• Experience with LinkedIn Sales Navigator and outreach automation tools such as Expandi, Dripify, or similar.
• Experience with data and prospecting tools such as Apollo, Clay, or equivalent for list building, enrichment, and data hygiene.
• Proficiency with Google Analytics, LinkedIn Campaign Manager, and dashboarding tools such as Looker Studio.
• Ability to use AI tools to improve copywriting, ICP research, sequence personalisation, and workflow efficiency.