customer analytics

Associate Manager / Manager / Senior Manager – Customer & Marketing Analytics Location: India is a global analytics services and solutions company. Our capabilities range from Advanced analytics and Data Management to Data Visualization, Big Data, and Machine Learning. Our uniqueness is in bringing the right mix of technology and business analytics to create sustainable white-box solutions that are transitioned to our clients at the end of the engagement. We do this cost-effectively using a global execution model leveraging our clients existing technology and data assets. We also come in with some strong IP and pre-built analytics solutions in data mining, BI, and Big Data. As a Manager/Senior Manager, you will: 1. Work with clients leading marketing & customer roles at Fortune 100 Retailers 2. Work closely with stakeholders across the organization to gather requirements and understand the underlying business problems. Serve as the bridge between business needs and analytical solutions. 3. Collaboratively work with leadership and SMEs to create innovative solutions for business challenges. Utilize your understanding of retail data and analytics to drive decision-making. 4. Leverage your expertise in Data such as Orders, Merchandising, Customer Data, Click Stream (Digital), Marketing, and Promotions Data, to provide effective solutions. 5. Utilize advanced analytics and machine learning techniques such as segmentation/clustering, recommendation engines, propensity models, and forecasting to drive growth throughout the customer lifecycle. 6. Be part of the Lead CXM engagements and strengthen the delivery by developing scalable & reusable assets, training analysts, and building a foundation. 7. Assist in Opportunity identification / POV creation / Proposal for clients. 8. Apply Agile methods to manage analytics projects efficiently, ensuring they deliver value quickly. 9. Lead and mentor a team of data analysts and data engineers, fostering innovation and excellence. Must-Have Skills: • Strong experience in Customer Data Modeling, Digital Analytics, CRM and Marketing Data domains. • Expertise in designing conceptual, logical and physical data models, including fact and dimension modeling. • Experience defining enterprise KPIs, business metrics, semantic models and reporting standards. • Strong understanding of consumer, behavioral, transactional, CRM, media and digital data structures. • Ability to bridge business and technical teams and translate business requirements into scalable data solutions. • CPG domain experience of 2+ years with overall experience of 10+ years