CRO Specialist

CRO Specialist

Location: Hyderabad, India

Experience: 3–5 Years

Employment Type: Full-time

Company: vidaXL

About the Role

We are looking for a CRO Specialist to join our team and help optimize the webshop experience through data-driven experimentation and conversion rate optimization.

In this role, you will own the end-to-end A/B testing process, from researching customer behaviour and identifying optimization opportunities to developing hypotheses, setting up experiments, analysing results and defining actionable follow-up plans.

You will work closely with Product, UX, Analytics, Development and Marketing teams to improve the customer journey and support a strong culture of data-driven decision-making.

Key Responsibilities

Research & Insights

• Analyse website performance, customer journeys and conversion funnels to identify CRO opportunities.
• Collaborate with Product, UX and Analytics teams to understand customer behaviour.
• Translate data and research insights into clear, testable hypotheses.

A/B Testing & Experimentation

• Own the end-to-end A/B testing process, including scoping, hypothesis development, prioritisation, KPI definition, experiment setup, QA, launch, monitoring and analysis.
• Ensure experiments are correctly implemented, tracked and aligned with business objectives.
• Analyse experiment results and translate findings into actionable recommendations.
• Maintain accurate experiment documentation and contribute to the experimentation knowledge base.

CRO Process Optimization

• Improve CRO processes and ways of working to increase the efficiency and quality of experimentation.
• Contribute to building and scaling an experimentation culture across teams.

Stakeholder Management

• Communicate experiment progress, timelines, dependencies, results and next steps.
• Present experiment findings and recommendations to both technical and non-technical stakeholders.
• Work effectively with international and cross-functional teams.

Team Collaboration

• Collaborate with Product, UX, Analytics, Development, Marketing and other teams to deliver experiments successfully.
• Share knowledge and best practices to strengthen CRO capabilities within the team.

Key Requirements

• 3–7 years of experience in CRO, A/B testing, digital experimentation or a related field.
• Hands-on experience managing the A-to-Z A/B testing process.
• Good understanding of experimentation methodology, hypothesis development and test prioritisation.
• Understanding of statistical concepts relevant to A/B testing.
• Strong analytical and data interpretation skills.
• Experience analysing customer journeys, conversion funnels and website performance.
• Ability to translate data and customer insights into actionable optimization opportunities.
• Experience with tools such as GA4, Optimizely, VWO, SiteSpect or similar experimentation/analytics platforms.
• Strong communication and stakeholder-management skills.
• Ability to work effectively with cross-functional and international teams.

Good to Have

• B2B CRO or digital experience knowledge.
• Experience with lead-generation funnels and complex customer journeys.
• Experience with product analytics, customer research or behavioural analytics.
• Experience working in an international or global organization.

What You'll Do

You will work on improving the digital customer experience by identifying opportunities, running meaningful experiments, analysing results and turning learnings into measurable improvements.

If you are passionate about CRO, experimentation, customer behaviour and data-driven optimization, we'd love to hear from you.