CRM Head

Job description:

Develop and implement comprehensive email marketing strategies to enhance engagement and drive sales, using CRM to manage email campaigns and automate marketing communications.

Develop and execute aligned SMS strategies.

Collaborate with the marketing team to integrate email/sms marketing with broader marketing campaigns, ensuring a cohesive communication strategy across all channels.

Manage and optimize CRM processes to improve customer data analysis and segmentation, facilitating targeted and personalized marketing efforts.

Oversee the creation of email content, including design, copywriting, and A/B testing to ensure high open and click-through rates.

Monitor and report on the performance of email marketing campaigns and CRM initiatives, using analytics to drive improvements and innovation in our approach.

Stay updated with the latest trends in email marketing and CRM technologies, applying best practices to continuously enhance our strategies and systems.

Work closely with IT and web development teams to ensure seamless integration of CRM systems with other digital platforms within HealthyLine.

Manage relationships with external vendors and agencies to ensure high-quality and timely execution of marketing programs.

Job Types: Full-time, Permanent

Experience:

CRM HEAD = 8 years (Preferred)

Work Location: In person

Experience: 8 years

Experience:

CRM software: 8 years (Preferred)

Work Location: In person