Creative Manager

Company: Hebbevu Farms

Position: Creative Team Manager

Experience: 7–10 Years

Education: Any Degree / Degree in Design, Visual Communication, Fine Arts or related field preferred

Employment Type: Full-Time

Department: Marketing

Key Responsibilities / KRAs

• Lead and manage a creative team of approximately 5 graphic designers.
• Plan, allocate and monitor daily creative tasks and design projects.
• Ensure timely delivery of creatives across marketing and business requirements.
• Develop and maintain strong visual identity and brand consistency.
• Provide creative direction for campaigns, social media, digital ads, packaging, print and offline materials.
• Review and approve designs before final release.
• Guide designers on concepts, layouts, typography, colour, composition and brand guidelines.
• Conceptualize creative campaigns aligned with marketing objectives.
• Work closely with Marketing, Social Media, Performance Marketing, Sales and Management teams.
• Translate marketing briefs into strong visual concepts and creative outputs.
• Manage multiple projects, priorities and deadlines simultaneously.
• Improve creative processes, workflows and turnaround time.
• Conduct regular design reviews and provide constructive feedback to the team.
• Mentor and develop designers to improve creative and technical skills.
• Ensure high standards of design quality across all brand communication.
• Stay updated on design trends, visual styles, digital formats and creative tools.
• Coordinate with photographers, videographers, agencies, printers and external vendors when required.
• Support product launches, seasonal campaigns, events and promotional activities.
• Maintain and organize brand assets, design files and creative libraries.
• Take ownership of creative output, quality and team performance.

Key Performance Indicators

• Quality and consistency of creative output
• On-time delivery of design projects
• Team productivity and efficiency
• Creative turnaround time
• Brand guideline adherence
• Campaign creative effectiveness
• Reduction in design errors and rework
• Internal stakeholder satisfaction
• Team development and performance
• Successful execution of major campaigns and launches

Required Skills

• Strong experience in Graphic Design and Creative Direction
• Team Management and Leadership
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Canva
• Strong understanding of Typography, Colour Theory and Layout
• Branding and Visual Identity
• Campaign Conceptualization
• Social Media Creative Design
• Digital and Print Design
• Creative Review and Quality Control
• Project and Time Management
• Strong communication and coordination skills
• Ability to handle multiple projects and deadlines
• Strong creative thinking and problem-solving skills

Preferred Candidate Profile

• 7–10 years of experience in graphic design, creative design or related fields.
• Minimum 2–3 years of experience managing or leading a creative/design team.
• Proven experience handling a team of designers.
• Strong portfolio demonstrating branding, digital, social media and campaign work.
• Hands-on experience in graphic design with the ability to guide and review designers.
• Experience in FMCG, D2C, food, agriculture will be an advantage.
• Ability to balance creativity with business and marketing requirements.
• Strong eye for detail, design quality and brand consistency.