Creative Lead

About The Role

We are looking for a creative and strategic Creative Lead with expertise in UI/UX design, branding, graphic design, and digital marketing creatives. You will lead creative execution, guide designers, and work closely with product and marketing teams to deliver engaging visual experiences.

Hands-on experience creating and editing video creatives is mandatory, including short-form videos, motion graphics, and performance marketing video ads.

Key Responsibilities

• Lead creative projects from concept to delivery across digital and offline platforms.
• Design intuitive UI/UX experiences for websites, landing pages, and mobile applications.
• Develop wireframes, prototypes, user journeys, and design systems, supported by user research and usability testing.
• Create and maintain brand identities, visual guidelines, and marketing collateral.
• Conceptualize, storyboard, edit, and deliver video creatives for advertising campaigns, product promotions, reels, and YouTube Shorts.
• Create motion graphics, animations, captions, and platform-specific video formats.
• Develop conversion-focused static and video creatives for Meta, Google, LinkedIn, and other digital platforms.
• Collaborate with marketing teams to test creative variations and improve designs based on campaign performance.
• Work with product and development teams to ensure responsive designs and smooth developer handoffs.
• Maintain brand consistency and creative quality across all communication channels.
• Mentor junior designers, provide actionable feedback, and manage creative timelines.
  
  

Required Skills

• Strong hands-on experience in UI/UX, graphic design, branding, and visual storytelling.
• Mandatory proficiency in video editing and motion graphics, using Adobe Premiere Pro and After Effects or equivalent professional tools.
• Proficiency in Figma, Adobe Photoshop, and Illustrator.
• Expertise in wireframing, prototyping, user journeys, responsive design, and design systems.
• Strong understanding of typography, colour theory, composition, and layout.
• Experience producing both static and video creatives for social media and performance marketing campaigns.
• Ability to translate briefs into clear creative concepts and deliver multiple variations.
• Understanding of video hooks, pacing, transitions, sound, and calls to action.
• Excellent communication, presentation, collaboration, and time-management skills.
• Ability to guide designers while independently executing key creative work.
  
  

Qualifications

• 3+ years of relevant experience in creative design, UI/UX, and digital content production.
• Bachelor's degree in Design, Fine Arts, Visual Communication, or a related field preferred.
• A strong portfolio showcasing UI/UX projects, branding, static creatives, and video creatives.
• Prior experience mentoring designers or owning creative projects preferred.
  
  

Preferred

• Experience with startups, media, ad-tech, or technology companies.
• Understanding of conversion-focused design and performance marketing metrics.
• Basic knowledge of HTML, CSS, and front-end design principles.
  
  

Skills: motion,graphics,video creative,ux,video editing