Copywriter

Company Description

The Toddy is a boutique creative studio based in Mumbai, driven by a team of storytellers, strategists, designers and technologists. Passionate about crafting disruptive ideas, the team creates engaging, intelligent, and empathetic visual content that resonates with audiences. The studio has partnered with brands such as Laljee Godhoo, Cadbury, Dabur, Hamley's, Lakme Salon, HDFC Life, Diesel, and Decathlon. Our mission is to deliver unfiltered, impactful storytelling that leaves a lasting impression.

Role Description

We're looking for a Copywriter with 3+ years of experience to join the creative team at Toddy Creative Shop. We're a video-first studio, so words here don't sit quietly on a page. They get spoken, cut to picture, and stretched across campaigns, scripts, social feeds, and brand films.

This role is for a writing nerd. Someone who reads the back of the cereal box, has a favourite ad from 2007, and can tell you why a tagline works. You write in English and Hindi with ease, you understand brand strategy well enough to argue with it (politely), and you know that a good line isn't clever for its own sake. It's clever on purpose.

You'll write for brands that need a voice, a point of view, and a reason to be remembered. And you'll do it with the kind of effortless range that makes a Monday brief look like a Friday treat.

Key Responsibilities

• Write copy for brand campaigns, social media, video scripts, brand films, and corporate communication, in English and Hindi, with equal command in both.
• Translate brand strategy and vision into voice, tone, and language. You don't just write for a brand, you write as it.
• Develop scripts and concepts with strong narrative instinct: a hook that lands, a middle that holds, and an ending that sticks.
• Collaborate closely with producers, designers, editors, and strategists to turn briefs into ideas that work on screen and in the feed.
• Adapt voice across platforms and formats, from a 6-second reel hook to a long-form brand script, keeping the brand recognisable at every size.
• Trans-create, not translate. Make Hindi and English each sound native, not borrowed from the other.
• Bring cultural fluency into the work, drawing on Mumbai's pulse, US culture, pop culture, and what the internet is talking about today.
• Contribute ideas in brainstorms and pitches, and push back (kindly) when the brief can be better.
• Edit and proof your own work and others, with a keen eye for grammar, rhythm, and consistency with brand guidelines.
• Manage multiple projects and deliver on schedule without losing the polish.

Required Skills

• 3+ years of professional copywriting experience, ideally at an agency, production house, or brand team.
• Exceptional command of English (non-negotiable). Grammar, flow, wit, and range should feel effortless.
• Strong command of Hindi, and the ability to write in Hindi naturally, not just correctly.
• Strong understanding of brand strategy, positioning, and tone of voice.
• Proven ability to write across formats: social captions, ad copy, video scripts, taglines, and campaign concepts.
• Well read, curious, and consistently up to date with advertising, branding, and marketing trends.
• Ability to handle multiple projects in a fast-paced environment.
• Excellent communication and a collaborative mindset.

Notes

• Prior work with national brands is expected.
• Experience writing for social media is strongly recommended.
• Knowledge of Mumbai, US culture, and the pop culture landscape will set you apart.
• Malayalam is a bonus, not a requirement.
• A portfolio is a must. Show us 3 pieces you're proud of, not 30.
• A proactive, curious approach, a sharp ear for language, and a healthy obsession with the right word are what we care about most.