Copywriter | HigherEducation

upGrad Private Limited - www.upgrad.com

About Us -

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

Designation – Copywriter (HigherEducation India)

Department - Marketing

Work Location – Bangalore

Work Mode – In-Office

Role Overview -

We are looking for a Copywriter who can bring together strong creative thinking and sharp execution across digital campaigns. This role will be responsible for developing compelling brand narratives, writing high-impact copy across formats, and collaborating closely with creative, production, and marketing teams to deliver engaging content.

Key Responsibilities -

• Translate brand briefs into clear and compelling creative concepts and scripts.
• Write engaging copy for digital campaigns across social media, video, and branded content.
• Manage branded content projects end-to-end across brand, creative, production, and post-production teams.
• Support video ideation, develop platform-specific content, and manage post-production workflows including feedback loops and final delivery.
• Maintain project trackers, approvals, and campaign documentation.
• Collaborate closely with designers, video editors, and marketing teams to deliver high-quality content.
• Ensure brand voice and messaging remain consistent across all campaign assets.
• Develop campaign summaries and case studies for internal learning and brand reporting.

Requirements -

• 3+ years of experience in copywriting, content production, or creative coordination.
• Strong writing skills across digital, social, and video formats.
• Ability to translate brand briefs into strong creative ideas and narratives.
• Good understanding of digital video formats and production workflows.
• Excellent communication and feedback management skills.
• Highly organized with the ability to manage multiple stakeholders and timelines.
• Comfortable working in fast-paced, collaborative environments.

Why Join upGrad

• Opportunity to contribute to one of India's leading EdTech organizations.
• Exposure to large-scale digital campaigns and brand initiatives.
• Collaborative and high-growth work environment.
• Learning and development opportunities across diverse business functions.