CHENNAI · FULLTIME
Content Writing Specialist
TargetBay
Chennai · onsite · Posted 8d ago
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Section · 01
About this role
About TargetBay:
TargetBay is an Ecommerce marketing automation platform that brings together reviews management, email marketing, SMS marketing, customer loyalty & rewards, and retargeting ads together in one tool. TargetBay has helped 4,840+ Ecommerce businesses scale their revenue, automate their marketing, and improve customer experience.
Experience: 5 - 7 Years
Location: Perungudi, Chennai
Shift: UK Shift
Role: Full Time
We're looking for a Lead Content Marketer who can own the content engine, shape our SaaS narrative, and turn expertise into content that builds authority, creates demand, and drives revenue.
What You ll Do:
- Own TargetBay's content strategy & roadmap
- Create SEO, AEO/GEO & AI-search-ready content
- Write blogs, landing pages, case studies, newsletters & thought leadership
- Turn ideas into LinkedIn, Reddit, video & social content
- Create content around eCommerce, Shopify, retention, Email/SMS, Reviews, Loyalty & AI
- Work with SEO, Product, Sales & Creative teams
- Measure content through traffic, MQLs, pipeline & revenue
What We're Looking For:
- 5–7 years in Content Marketing / B2B SaaS / eCommerce / MarTech
- Excellent English writing & storytelling
- Strong SEO & content strategy skills
- Experience targeting US/global audiences
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Section · 02