Consumer Insights Manager

About ALLEN

ALLEN is India's most trusted education brand with a 38+ year legacy of creating toppers across NEET, JEE,

Olympiads, and school exams. We are rapidly scaling both offline classrooms and digital learning solutions to empower every student with world-class pedagogy and outcomes.

Role Overview

We are looking for a Consumer Insights professional (5–8 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions.

This hands-on, end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking,

segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification – driving growth across ALLEN's offline and online businesses. Travel is expected for field immersions and market visits.

Key Responsibilities

1. Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.

2. Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and

market/category entry studies

3. Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.

4. Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations

5. Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking.

6. Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners.

Ideal Candidate

● Experience: 5–8 years in consumer insights / market research (agency + client side mix preferred but not

mandatory)

● Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling

● Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver

● Business Acumen: Ability to link insights to growth strategies and influence stakeholders

● Languages: Fluent in English & Hindi

● Mobility: Willing to travel for research and market immersions

Why Join Us

● Contribute to build a consumer insights center of excellence at India's most respected education brand

● Influence growth, and innovation strategy across offline + digital businesses

● High-impact role with strong cross-functional collaboration and visibility