Consumer Insights Associate Analyst

Deliver Social Intelligence and Consumer Insights projects across brands, markets and business questions, including innovation, communications, brand strategy, consumer trends and foresight.

Translate business challenges into structured social-listening and research studies, supported by clear analytical plans.

Combine qualitative and quantitative data, which helps explain consumer motivations and the reasons behind behaviour.

Independently manage projects from initial scoping and brief alignment through analysis, storytelling, recommendations and final presentation.

Convert complex findings into concise, compelling and actionable narratives for business and Insights stakeholders.

Contribute to the continued development of Social Intelligence capability through knowledge sharing, best-practice development and stakeholder education.

Work closely with Global Insights and business teams across cultures and markets.

Responsibilities:

• Act as a Social Intelligence expert, with a strong focus on delivering insights.
• Understanding the PepsiCo/Pepsi Lipton trends framework, leverage available technology stack and provide insights.
• Understand business requirements and convert them into structured research approaches and deliverables.
• Lead projects end to end, including brief alignment, analysis, report development and presentation of results.
• Analyse digital conversations, consumer trends and market signals using tools such as Talkwalker, Trendscope, Tastewise and ConvoTrack.
• Integrate multiple quantitative and qualitative data sources to explain both what is happening and why it is happening.
• Own recurring CreativeX reporting and deep-dive audits, analysing creative-quality performance, digital-mandatory compliance and distinctive brand asset adoption across markets, channels and formats.
• Monitor data quality and platform readiness, including ad-account and brand-page connections, asset taxonomy and accurate separation of branded, influencer and social-native content.
• Translate CreativeX findings into clear, market-specific recommendations that help stakeholders identify performance gaps and improve creative execution.
• Conduct in-depth analyses with limited or no external support.
• Ensure high standards of data quality, validation and analytical rigour.
• Present findings and recommendations to Pepsi Lipton and regional business teams.
• Manage multiple projects, stakeholders and priorities while meeting agreed timelines and quality standards.
• Build strong stakeholder relationships, understand the business context and provide regular project updates.
• Partner with Global Insights and business teams to adopt and scale internal best practices.
• Help strengthen the Social Intelligence capability by improving ways of working and enabling others to use insight tools and analytics effectively.

Qualifications:

• Master's degree in market research, marketing, business, social sciences, analytics or a related discipline.
• 5-7 years of relevant experience in Social Listening, consumer insights, market research, analytics, marketing, competitive intelligence or a related function.
• Experience in an FMCG, food and beverage or consumer-focused organization is preferred.
• Hands-on experience using Social Listening or digital analytics platforms.
• Experience analysing multiple data sources and translating findings into consumer and business insights.
• Experience conducting in-depth consumer research and presenting findings to business teams.
• Exposure to both qualitative and quantitative research, with qualitative research experience preferred.
• Understanding of brand and innovation strategy processes and the contribution of Insights at different stages.
• Preferable to have experience on trends, foresight, consumer behaviour, innovation, flavours, ingredients, health benefits or related strategic topics.
• Proven experience planning and delivering projects in a complex, multi-stakeholder environment.
• Strong verbal and written communication skills in English. Strong PowerPoint, report-writing and presentation capabilities.