Client Marketing Manager

About the Company:

Our client is a global B2B marketing organization delivering full-service marketing solutions that help businesses create exceptional customer experiences and drive measurable growth.

With a strong focus on innovation, data-driven insights, creativity, and agility, the organization brings marketing and sales closer together, helping brands build meaningful connections with their customers.

Their work spans personalized, one-to-one engagement as well as large-scale marketing initiatives, combining strategic thinking and creative execution to deliver impactful, future-ready solutions.

Join a team that is shaping the future of B2B marketing through creativity, technology, and meaningful customer connections.

Role overview:

We are looking for an ambitious and commercially-minded Client Marketing Manager with a strong media specialism to develop and deploy integrated B2B marketing programmes for global clients.

Acting as a trusted client advisor, you will sit at the intersection of client marketing, media strategy and activation - owning the planning, execution and optimisation of multi-channel campaigns, with a particular focus on media-led growth, demand generation and audience engagement.

This role is ideal for someone who combines strong client management with hands-on media expertise, particularly across digital, paid and content syndication channels.

Key responsibilities:

Client marketing & programme leadership:

• Lead the planning, direction and execution of integrated client marketing programmes
• Act as a strategic advisor to clients, translating business objectives into effective go-to-market and campaign strategies
• Own end-to-end programme delivery, including timelines, performance tracking and commercial management
• Lead client meetings, briefings and workshops, ensuring clear alignment on objectives and outcomes
• Build strong senior stakeholder relationships to drive account growth and retention

Media strategy & activation (core specialism):

• Develop and execute integrated media strategies across paid, owned and earned channels
• Plan and manage campaigns across key platforms (e.g. paid social, programmatic, search, premium publishers)
• Allocate and optimise media budgets to maximise performance, engagement and ROI
• Analyse campaign and creative performance and provide clear recommendations to improve outcomes
• Stay ahead of media trends, platform changes and emerging opportunities

Content syndication & publisher management:

• Own the identification, briefing and management of content syndication vendors and premium media partners
• Develop clear, insight-led briefs to publishers to drive high-quality demand and lead generation
• Leverage publisher relationships and industry networks to unlock high-value audience access and opportunities
• Evaluate partner performance, optimising channel mix based on lead quality, engagement and conversion
• Ensure strong alignment between content, audience targeting and media placement

Cross-functional collaboration:

• Work closely with strategy, content, creative and sales activation teams to deliver cohesive, integrated campaigns
• Ensure media plans align to broader ABM, demand generation and pipeline objectives
• Collaborate with internal and external teams to bring media-led ideas to life in a compelling, customer-centric way

Performance & commercial management:

• Track and report on programme performance, KPIs and ROI
• Lead account reviews, value measurement and optimisation planning
• Support commercial forecasting, programme estimating and pipeline tracking
• Identify opportunities for account growth through media innovation and performance improvements

Skills & experience:

• 4–7+ years experience in B2B marketing, media, or integrated agency roles
• Strong experience across digital media channels (paid social, programmatic, search, content syndication)
• Proven ability to plan, execute and optimise media campaigns
• Experience working with content syndication vendors and premium publishers
• Strong client-facing and stakeholder management skills
• Commercial mindset with ability to link media performance to business outcomes
• Analytical skills with experience interpreting campaign data and KPIs
• Excellent communication and presentation skills

Nice to have:

• ABM experience
• Familiarity with intent data and audience platforms (e.g. Bombora, 6Sense)
• Experience working closely with sales teams or revenue functions

What success looks like:

• Media strategies clearly drive pipeline, engagement and commercial outcomes
• Strong relationships built with clients, publishers and partners
• Campaigns consistently optimised to improve performance and ROI
• High-quality demand generated through effective media and content syndication execution