City Head BTL Marketing

Company Description Akshayakalpa Organic is India's first certified organic dairy enterprise, combining scientific practices with the country's traditional heritage of dairy farming. The organization follows a farmer-first, planet-friendly approach, producing nutritious dairy products free from antibiotics, chemicals, and preservatives. Its ecosystem is built around empowering farmers through ethical, humane, and profitable entrepreneurship initiatives. Akshayakalpa focuses on grass-root sustainability, using organic fodder and maintaining free-roaming, stress-free cows for higher-quality milk. Farm-fresh organic milk and A2 milk are the base for a range of products, including curd, ghee, butter, paneer, and artisan cheese, all reflecting the brand's commitment to sustainability, nutrition, and taste.
Role Description The City Head BTL Marketing role is a full-time, on-site position based in the Mumbai Metropolitan Region. This role is responsible for planning and executing below-the-line (BTL) marketing initiatives to build brand awareness, drive customer acquisition, and support sales growth across the city. Day-to-day activities include designing and implementing local marketing campaigns, managing events, activations, and outreach programs, and coordinating with sales teams to align marketing efforts with business targets. The City Head will oversee vendor relationships, monitor campaign performance, manage budgets, and ensure timely reporting of marketing outcomes. The role also involves market analysis, competitor tracking, and close collaboration with cross-functional teams to maintain brand consistency and optimize city-level marketing strategies.
Qualifications

• Candidates should possess skills in Market Planning and Marketing Management to design and execute city-level BTL strategies.
• Candidates should possess skills in Market Research and Sales to understand consumer behavior, identify opportunities, and support revenue growth.
• Candidates should possess skills in Public Relations to manage local brand presence, community engagement, and external communications.
• Strong analytical, reporting, and budget management capabilities to track campaign effectiveness and optimize marketing spend.
• Excellent verbal and written communication skills, with the ability to collaborate effectively with internal teams and external partners.
• Experience in FMCG, dairy, or food and beverage sectors, particularly in BTL or field marketing, is highly beneficial.
• Bachelor's degree in Marketing, Business, or a related field; a postgraduate qualification is an added advantage.
• Proven experience in managing city-level marketing operations and leading small teams or cross-functional initiatives.