Chief Marketing Officer

Company Overview:

Rupa & Company Limited is one of the largest knitwear brands in India, specializing in a diverse range of innerwear, casual wear, and thermal wear. With a legacy spanning several decades, the company has established a formidable presence in the Indian textile industry, catering to millions of consumers through an extensive distribution network. Rupa operates across multiple segments, consistently evolving its product portfolio to meet the changing lifestyle needs of the modern Indian consumer while maintaining a strong focus on quality and market penetration.

Role Overview:

As the Chief Marketing Officer, you will serve as the primary architect of the brand's market presence, steering the strategic direction of Rupa's marketing initiatives. You will work closely with the leadership team and cross-functional departments to translate business objectives into high-impact campaigns that resonate with a vast and diverse consumer base. This role is pivotal in driving brand equity, overseeing digital transformation, and ensuring that our product offerings maintain a competitive edge in a rapidly evolving retail landscape. You will be responsible for shaping the narrative of a legacy brand while integrating contemporary marketing practices to capture new market segments.

Key Responsibilities:

- Own end-to-end marketing strategy, brand management, demand generation, and digital growth

- Drive sales-led marketing outcomes

- Ensure ROI-focused marketing spends and EBITDA contribution

- Lead new product launches (NPDs) and focus brand growth

- Build strong ATL, BTL, Digital & Retail marketing ecosystems

- Strengthen brand equity, PR visibility, and stakeholder confidence

- Develop marketing talent, governance, SOPs, and performance discipline

- Financial & Business Growth through Brand, Digital & Market Expansion

Required Skillset:

- Demonstrated ability to lead large-scale marketing functions within the FMCG or consumer goods industry, with 15 - 25 years of relevant experience.

- Proven expertise in managing complex brand portfolios and executing multi-channel advertising campaigns that drive measurable business outcomes.

- Strong proficiency in digital marketing ecosystems, including performance marketing, social media strategy, and e-commerce growth tactics.

- Exceptional leadership skills with the ability to influence stakeholders at the board level and manage diverse, cross-functional teams effectively.

- Deep understanding of consumer behavior and market research, with the ability to translate insights into actionable product and communication strategies.

- Excellent communication and interpersonal skills, capable of representing the brand in public forums and building strong relationships with external partners and agencies.

- A postgraduate degree in Management from a premier institute is highly preferred.

- Ability to work on-site at our corporate office in Kolkata, providing hands-on leadership and strategic oversight.