Chief Growth Officer - Consumer Internet

Chief Growth Officer

What You Will Own

1. Build the Growth Engine:

- Define and execute overall growth strategy across short - and long - term horizons.

- Identify the biggest growth opportunities across the consumer funnel.

- Build scalable acquisition and distribution engines beyond a single channel.

- Establish a culture of rapid experimentation, measurement and learning.

- Develop growth loops that improve with scale rather than relying only on incremental paid acquisition.

2. Acquisition & Performance Marketing:

- Own performance marketing strategy across platforms and channels.

- Drive improvements across CAC, ROAS, LTV, conversion and payback periods.

- Build channel - level economics and identify opportunities to scale or reallocate spend.

- Work closely with creative, product and analytics teams to improve campaign performance.

- Move beyond campaign optimisation to building sustainable acquisition systems.

3. Influencer & Creator Growth:

- Identify and develop high - potential creator partnerships.

- Build scalable creator acquisition frameworks rather than one - off collaborations.

- Experiment with different creator formats, audiences and incentive structures.

- Measure creator - led acquisition and retention rigorously.

4. Retention & Lifecycle Growth:

- Develop CRM and lifecycle marketing strategies.

- Improve repeat purchase and customer retention.

- Build segmentation and personalised customer journeys.

- Identify behavioural triggers and opportunities for cross - sell/up - sell.

- Partner with product to improve activation and long - term engagement.

5. Marketplace & Supply - Side Growth:

- Help build scalable mechanisms for supply acquisition and activation.

- Improve supply - side engagement and marketplace liquidity.

- Support geographic and category expansion.

- Improve utilisation and economics across the network.

6. New Channel Development:

- Build growth channels beyond the existing digital acquisition engine.

- Explore offline distribution, strategic partnerships, community - led growth, institutional/corporate partnerships, and ecosystem partnerships.

- Take promising channels from 0 to 1 and then 1 to 10.

7. Growth P&L & Business Operations:

- Own channel - level P&Ls and budgets.

- Make investment decisions based on CAC, LTV, contribution and payback.

- Build forecasting and growth models.

- Identify operational bottlenecks that restrict growth.

- Work with Finance, Product, Operations and Business teams to translate growth opportunities into execution.

8. Build the Team:

- Hire and develop high - quality growth talent.

- Create clear ownership across acquisition, retention, CRM, partnerships and analytics.

- Build processes and operating rhythms without creating unnecessary bureaucracy.

- Develop a high - ownership, experimentation - driven culture.

What We're Looking For

Experience:

- 3 - 7+ years of relevant experience, with flexibility for exceptional candidates.

- Significant experience in consumer internet, D2C, marketplace, fintech, e - commerce, travel, food - tech or other high - scale consumer businesses.

- Strong experience in a startup or high - growth environment, preferably having owned a function or major growth charter.

- Demonstrated experience scaling one or more growth channels from 0 to 1 or 1 to 10.

- Strong hands - on experience in performance marketing, retention/lifecycle marketing and/or marketplace growth.

- Experience managing meaningful channel budgets and understanding channel - level P&L.

- Experience building and managing teams.

We particularly value:

- Someone who has built rather than just managed.

- Strong understanding of consumer behaviour and growth economics.

- Ability to move seamlessly between strategy and execution.

- Strong analytical and quantitative thinking.

- Experience working closely with Product, Tech, Analytics and Business teams.

- Experience building non - paid growth channels such as creators, partnerships, communities or offline distribution.

- Comfort operating in ambiguity and creating structure from scratch.

The Person We're Looking For:

- Think like a founder. You don't wait for a perfectly defined problem or a large team. You find the problem, build the hypothesis and figure out how to solve it.

- Are obsessed with growth economics. You naturally think in terms of CAC, LTV, retention, contribution margin, payback and incremental growth - not vanity metrics.

- Can go deep when required. You can discuss strategy with founders in one meeting and dive into campaign - level data, funnels or cohort behaviour the next.

- Build systems, not hacks. You're looking to create repeatable growth engines rather than chase short - term spikes.

- Know how to build teams. You can attract strong people, give them ownership and create a high - performance environment.

- Are comfortable with ambiguity. Utsav is building a category that is still evolving. We need someone who is excited by that - not someone who needs an established playbook.

What Success Looks Like:

- Build a clear, data - backed Growth Strategy.

- Scale existing acquisition engines while improving their economics.

- Establish meaningful retention and lifecycle growth systems.

- Build scalable growth channels beyond traditional performance marketing.

- Develop creator/influencer and partnership - led distribution.

- Improve customer LTV and repeat behaviour.

- Build a strong growth team and operating cadence.

- Create clear visibility into growth P&L and channel economics.

- Establish a repeatable experimentation framework across the organisation.