Category Marketing Specialist

JOB ROLE

Category Marketing Specialist

JOB ID

JRO1116-3

REPORTING TO

Category Marketing Manager

TYPE OF ROLE

Individual Contributor Role

LOCATION

Corporate Office, Mumbai

BU / DIVISION

Marketing

JOB PURPOSE

Execute category marketing initiatives with excellence across product management, GTM rollouts, brand communication, and operational coordination. The role ensures focuses on hands-on execution, strong cross-functional alignment, preparation of marketing assets, market insights, data reporting and accurate, timely delivery of all category requirements. Supports the Category Marketing Lead by managing day to day tasks, maintaining data and documentation, and ensuring seamless implementation of category plans.

KEY RESPONSIBILITIES

- Product & Category Operations Support

Maintain key category datadashboards, SKU details, pricing sheets, and product cataloguesto ensure accuracy and readiness for reviews.

Prepare and update core product documentation including spec sheets, packaging briefs, feature sheets, and launch checklists.

Coordinate required cross functional inputs and approvals for product readiness, ensuring packaging and regulatory accuracy.

Handle lifecycle tasks such as packaging updates, SKU changes, and product information maintenance.

Collect market and competition insights and organize them for use in category planning and decision making.

- Marketing Communication & Creative Execution

Create and manage marketing collaterals: leaflets, PDP content, catalogue pages, product imagery briefs, and POSM assets.

Support development of campaign briefs with category insights and USP articulation

Support execution of ATL/BTL/digital campaigns by coordinating with creative agencies, digital partners, and media vendors.

Maintain and update campaign asset libraries; ensure adherence to brand guidelines.

Help track campaign performance metrics, media outputs, and maintain documentation for internal reviews.

- GTM Execution & Launch Readiness

Assist in preparing and executing GTM tasks including creation of sales collaterals, demo materials, launch kits, communication notes.

Coordinate with Sales, Channel Marketing, and Supply Chain on availability of materials and readiness for launch such as visibility drives, POP deployment, and promotional materials.

Maintain trackers for trade schemes, in-store branding, and channel execution status.

- Cross-Functional Coordination & Delivery Management

Liaise with R & D, SCM, Finance, Service, Digital, and Sales teams to gather data, secure approvals, and maintain process flow to ensure alignment and timely execution.

Coordinate packaging artwork changes, regulatory inclusions, and compliance checks with relevant teams.

Facilitate timely communication between internal stakeholders to ensure project alignment.

Support Category Marketing Lead in ensuring adherence to process governance and timelines.

EDUCATIONAL QUALIFICATIONS

MBA/PGDM in Marketing from a recognized institute.

Candidates with strong academic grounding in brand management, consumer behavior or digital marketing preferred.

WORK EXPERIENCE

3-8 years of experience in marketing.

Preferably 2-3 years in Consumer durables / FMCG industry

PREFERRED/ ADDITIONAL REQUIREMENT

Strong execution discipline and attention to detail

Proficiency in Excel, PowerPoint, and data analysis

Ability to manage multiple tasks and timelines

Disclaimer: Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.