Category Manager/ Business Manager

Designation: Category Manager / Business Manager

Reporting to: Co-founder

About Sova Health

Sova Health is a leading D2C preventive healthcare company focused on transforming personalized wellness through science, data, and AI. Our mission is to build India's most trusted precision health platform by delivering tailored health solutions that drive measurable outcomes.

Role Overview

We are seeking a strategic and growth-driven Brand & Category Manager to lead end-to-end brand and category development. This role blends consumer insights, product strategy, brand building, and revenue ownership to scale high-impact healthcare solutions. The ideal candidate will translate market insights into compelling products, powerful narratives, and sustainable business growth.

Key Responsibilities

• Brand & Category Ownership
• Own and scale high-impact product categories from insight to execution.
• Drive revenue growth, profitability, and market leadership.
• Manage pricing, positioning, packaging, and portfolio strategy.
• Consumer Insights & Market Research
• Analyze consumer behavior, industry trends, and competitive landscapes.
• Develop actionable insights, personas, and messaging frameworks.
• Identify unmet needs to unlock growth opportunities.
• Brand Strategy & Positioning
• Define and strengthen brand identity, narrative, and value proposition.
• Ensure consistent communication across digital and offline platforms.
• Translate complex health concepts into clear, compelling messaging.
• Product Development & Go-To-Market
• Lead new product launches and category expansion initiatives.
• Develop and execute end-to-end GTM strategies.
• Collaborate with product, growth, and medical teams.
• Performance Marketing & Growth
• Optimize funnels to improve conversions, retention, and ROI.
• Monitor and enhance key metrics such as CAC, CTR, and LTV.
• Partner with performance marketing teams to drive scalable growth.
• Content & Creative Leadership
• Guide content, storytelling, and campaign strategies.
• Work closely with designers, copywriters, and agencies to ensure brand excellence.
• Data-Driven Decision Making
• Analyze campaign and business performance to derive actionable insights.
• Build testing and learning frameworks for continuous optimization.
  
  

Qualifications & Experience

• 3-5 years of experience in Brand Management, Category Management, or Growth roles.
• Background in D2C, consumer brands, healthcare, wellness, or high-growth startups.
• Proven success in launching and scaling revenue-generating products.
• Strong understanding of digital marketing and consumer psychology.
• Excellent analytical, strategic, and stakeholder management skills.
• MBA in Marketing or a related field preferred.
  
  

Key Skills

• Brand Strategy & Positioning
• Category & P&L Management
• Go-To-Market Strategy
• Consumer Insights & Market Research
• Performance Marketing & Growth Analytics
• Product Launch & Lifecycle Management
• Pricing & Revenue Optimization
• Data-Driven Decision Making
• Cross-Functional Collaboration
  
  

Success Metrics (First 6 Months)

• Launch of 1–2 high-performing product categories.
• Improvement in conversion, retention, and revenue metrics.
• Strengthened brand positioning and market presence.
• Development of a scalable GTM playbook.
  
  

Why Join Sova Health

• Be part of a fast-growing and innovation-led healthcare brand.
• Work at the intersection of science, data, and consumer insights.
• Own high-impact initiatives with measurable business outcomes.
• Shape the future of personalized preventive healthcare in India.
  
  

Skills: go-to-market strategy,category,health,revenue,p&l management,healthcare