Campaign Associate

About the Role

As a Campaign Associate in our Program Activation & Engagement team, you will make sure our programs reach the right people and fill up. You will own each program's marketing from plan to recap: planning the campaign, running it across organic and paid digital channels, and improving results based on data.

What You'll Do

• Own the marketing plan for each program: goals, audience, channels, timeline and execution, with tracking and success metrics set before launch
• Create program content: landing pages, emails, newsletters, blogs, ads, social posts and short videos, and turn winner stories and event highlights into recaps and case studies
• Run email and WhatsApp campaigns for registrations, reminders and engagement, using segmentation, personalisation and A/B tests
• Plan social campaigns across LinkedIn, Instagram, X and YouTube, and help build community around our programs and platform
• Set up, run and optimise Meta, Google and LinkedIn Ads, including retargeting website visitors, partial sign-ups and past participants
• Track results using dashboards and UTMs, share weekly reports, and recommend where to shift budget and effort
• Work with platform, design, data and outreach teams to keep every program on schedule

What We're Looking For

• About 2 years of full-time digital marketing experience
• Hands-on experience with campaign planning, email marketing, organic social and paid ads on at least one platform
• Working knowledge of UTM tracking, retargeting and basic funnel analysis
• Strong written English for social posts, ad copy and emails
• Ability to manage several programs at once and meet deadlines
• Ownership, a data-first mindset, and the ability to pick up new tools and processes quickly

Bonus Points

• Experience marketing hackathons, events, webinars or programs to students and developers
• Ability to walk us through a campaign you ran with real numbers: budget, cost per registration, open and click rates, and what you changed based on the results