Business Manager

Responsibilities:

• Review the P& L daily deposits, subscriptions, discount spend, payouts, and contribution margin.
• Turn monthly targets into weekly plans and lead weekly cross-functional reviews with Product, Marketing, Data, and Content.
• Own the full lifecycle: activation, first recharge, repeat, renewal, win-back.
• Build personalised journeys across in-app, push, WhatsApp, and SMS in English and Indian languages.
• Own pricing, offers, and paywalls and test changes using holdout groups.
• Track retention, repeat rate, ARPPU, and cohort LTV; share LTV with the Senior Manager, Marketing.

Requirements:

• 2+ years as the named owner of a revenue or retention number in a B2C app.
• Strong understanding of P& L, contribution margin, LTV, and payback.
• Hands-on experience with MoEngage, CleverTap, or WebEngage building segments, triggers, and journeys independently.
• Strong SQL skills with experience building dashboards in Metabase or similar tools.
• Experience running controlled experiments and demonstrating measurable impact.
• Ability to influence Product and Data teams and drive priorities without direct authority.
• Experience building AI/agentic workflows to improve speed and execution.

Good to Have:

• Experience with wallet or subscription monetisation, including auto-pay renewals.
• Experience with Bharat/T2-T3 and vernacular users.
• 0-1 startup experience.