Business Manager - Go To Market

Company Overview:

EJAG Foods Private Limited is a rapidly growing player in foods FMCG, dedicated to streamlining supply chains and enhancing product accessibility across diverse consumer segments. Operating at the intersection of traditional distribution and modern retail, the company focuses on delivering high-quality food products through a robust network of partners. With a culture rooted in operational excellence and data-driven decision-making, EJAG Foods is scaling its footprint to capture emerging market opportunities across India.

Role Overview:

The GTM Business Partner for New Markets will serve as the strategic bridge between our corporate growth objectives and regional execution. Based in Ahmedabad, you will be responsible for identifying white-space opportunities, designing entry strategies, and overseeing the operational rollout of our products into untapped territories. You will work closely with cross-functional teams including sales, supply chain, and marketing to ensure that our market entry is not only swift but sustainable. This role is pivotal in driving the company's top-line growth by translating market intelligence into actionable sales strategies that directly impact our market share and brand penetration.

Key Responsibilities:

- Conduct comprehensive market research and competitor analysis to identify high-potential regions for expansion and prioritize entry timelines.

- Develop and execute end-to-end Go-To-Market strategies that align product positioning with regional consumer preferences and purchasing behaviors.

- Collaborate with the sales leadership team to design incentive structures and distribution models that incentivize rapid adoption in new territories.

- Monitor and analyze key performance indicators for new markets, providing regular reports to leadership to refine operational tactics and resource allocation.

- Partner with the growth marketing team to launch targeted campaigns that build brand awareness and drive initial trial rates in newly entered geographies.

- Streamline business operations by identifying bottlenecks in the supply chain or distribution network and implementing scalable solutions to ensure product availability.

Required Skillset:

- Proven ability to synthesize complex market data into clear, strategic business plans that drive revenue growth.

- Strong analytical mindset with the capability to manage sales operations and track performance metrics across multiple regions.

- Exceptional communication and interpersonal skills, enabling you to build rapport with regional distributors, internal stakeholders, and cross-functional teams.

- Demonstrated agility in navigating fast-paced environments, with the ability to pivot strategies based on real-time market feedback.

- A bachelor's degree in business administration, management, or a related field, preferably from a premier institute.

- MBA Preferred

- 1 - 5 years of professional experience in business development, sales strategy, or market expansion roles, with a readiness to work on-site in Ahmedabad.