Business Head- E Commerce & Growth

About the Role

We are looking for an experienced Business Head – E-commerce & Growth to take complete ownership of scaling an established consumer e-commerce and digital education business in India.

This is not a traditional digital marketing role focused on managing a single channel or external agencies. The role requires an individual who can take a holistic view of the online business and identify opportunities to drive substantial growth and profitability.

The role will involve ownership across:

• E-commerce and website growth
• Paid acquisition across Meta, Google, and other relevant channels
• Conversion rate optimization and customer journey
• Offers, pricing, bundles, and new product launches
• Email and WhatsApp CRM
• SEO and organic acquisition
• Content and creator/influencer collaborations
• Customer retention and repeat purchases
• Analytics and growth experiments
• Management of agencies, freelancers, and internal resources wherever required

Key Responsibilities

• Develop and execute strategies to drive overall e-commerce and online business growth.
• Manage and optimize paid acquisition campaigns across Meta, Google, and other relevant platforms.
• Improve conversion rates and optimize the complete customer journey.
• Develop and implement offers, pricing strategies, product bundles, and new product launches.
• Build and optimize Email and WhatsApp CRM strategies to improve engagement, retention, and customer reactivation.
• Drive SEO and organic acquisition to build sustainable traffic and growth.
• Develop content-led growth strategies and manage creator/influencer collaborations.
• Implement strategies to improve customer retention, repeat purchases, and customer lifetime value.
• Use analytics, data, and growth experiments to identify opportunities and improve business performance.
• Coordinate and manage agencies, freelancers, and internal resources as required.
• Work closely with the founders to identify, prioritize, and execute high-impact growth initiatives.

Business Ownership & Key Metrics

The Business Head will ultimately be responsible for the overall business numbers and growth, including:

• Revenue growth
• Customer acquisition efficiency
• Conversion rate
• Average Order Value (AOV)
• Customer retention
• Repeat purchases
• Customer lifetime value
• Profitability
• Overall business growth and scalability

Who We're Looking For

We are looking for someone who has personally contributed to scaling an online business and can demonstrate measurable results from their work.

Relevant experience in the following areas would be particularly valuable:

• D2C / E-commerce
• Creator-led businesses
• Online education
• Digital products
• Online communities
• Consumer-focused businesses

The ideal candidate should:

• Have a strong understanding of online business growth and e-commerce.
• Be highly hands-on and execution-oriented.
• Be comfortable working with data, analytics, and performance metrics.
• Have a strong ability to experiment, test, learn, and iterate quickly.
• Be capable of identifying opportunities and taking action without waiting to be told what to do.
• Have strong commercial and business acumen.
• Be comfortable managing multiple growth channels simultaneously.
• Focus on both revenue growth and profitability.
• Demonstrate strong ownership, accountability, and problem-solving skills.

What We Value

• We value demonstrated business impact over the number of years on a CV.
• We are particularly interested in what you have personally built, scaled, and improved.
• We value candidates who can demonstrate measurable movement in key business metrics.
• We are looking for someone who combines strategic thinking with hands-on execution.

Role Overview

This is a high-ownership leadership role with significant freedom to experiment, build, and grow the business alongside the founders.

The successful candidate will have the opportunity to:

• Shape the overall growth strategy.
• Identify and test new business opportunities.
• Build and improve scalable growth systems.
• Work across acquisition, conversion, retention, and profitability.
• Directly influence the growth and future direction of the business
• Compensation: Strong fixed compensation + Performance incentives

More details about the company will be shared with shortlisted candidates.