Business Growth Manager

ALLEN Online is building India's most proven NEET preparation system — one that puts a top-ranked coaching experience in every student's home. We're looking for a hands-on growth owner who lives in the funnel and the numbers, and who can turn strategy into daily execution.

This is a single-threaded owner role for the NEET category's commercial engine. You'll own the journey from traffic → lead → counselling → enrollment, run pricing and packaging experiments, sharpen the sales pitch, and keep the CRM honest. You won't manage a team yet — you'll be the person who makes the number move.

What you'll own

• Pricing & packaging — Own the price ladder, offer construction, and bundle logic for the NEET category. Design and run pricing experiments, model the impact on conversion and net revenue, and decide what ships.
• Sales & enrollment — Own the enrollment number end-to-end. Partner with the counselling team to lift connect-to-enrollment rates and shorten the sales cycle.
• Traffic-to-lead funnel — Own conversion across the funnel: landing pages, PDP-to-lead, form completion, and lead quality. Diagnose drop-offs, run A/B tests, and work with design and performance marketing to fix leaks.
• Counselling pitches — Build and continuously refine the pitch, objection-handling scripts, and sales collateral counsellors use every day. Sit in on calls, find what's working, and codify it.
• CRM & daily tracking — Own CRM hygiene and lead lifecycle tracking. Build the daily dashboard the business runs on — funnel stage conversion, counsellor performance, cohort health — and flag issues before they become misses.

A typical week

• Reading the funnel every morning and knowing why yesterday's numbers moved
• Shipping a pricing or landing-page experiment and reading the result
• Listening to counselling calls and rewriting a pitch that isn't landing
• Cleaning up CRM stages and pushing counsellors on stuck leads
• Bringing a sharp, data-backed point of view to the weekly growth review

What we're looking for

• 6-8 years owning a growth, category, or funnel metric with a clear track record of moving it
• Fluency with numbers — you build your own funnel models and are comfortable in spreadsheets; SQL/analytics tooling
• Strong commercial instinct on pricing, offers, and packaging
• Sharp copy and pitch sense — you can write a landing page or a counselling script that converts

Nice to have

• Edtech, test-prep, or high-consideration D2C experience
• Familiarity with the NEET / test-prep buyer journey (student + parent decision-making)
• Performance marketing exposure (Google, Meta) and an understanding of paid traffic quality